Peter studied at Preston Polytechnic (now Lancashire University) landing his first job in London at Peter Windett and Associates. Over five years working there he worked predominantly as part of the Crabtree & Evelyn in-house design team, but also worked with clients including theGlenmorangie Distillery, Glen Moray Whisky, Baileys and Hediárd in Paris. Peter joined The Chase in 1989 and was appointed Associate Director in 1999. Over the last 16 years he has been involved in projects such as the rebranding of the UK?s largest water utility company, Yorkshire Water, the rebranding ofPZ Cussons and theSilentnight Group as well as many others. Awards have included D&AD for corporate identity, National Graphics Awards for annual reports and direct mail as well as Design Effectiveness for corporate identity.