Alexandre Peralta

Alexandre Peralta is Executive Creative Director at Africa.

With 28 years' experience at the leading edge of the advertising industry, Alexandre has worked at some of the big multinational agencies such as AlmapBBDO (Copywriter), Talent Marcel (Creative Director), DM9DDB (Executive Creative Director), FCB (Chief Creative Officer), StrawberryFrog Brazil (Partner, CEO & Chief Creative Officer), CP+B Brazil (Partner, CEO & Chief Creative Officer) and Peralta Sao Paulo (Founder).

He has worked for iconic companies and brands, including Havaianas, Volkswagen, Audi, BMW, Pirelli, Mitsubishi, Samsung, Quaker, Mondelez, BelVita, AB InBev, Bacardi, Martini, Grey Goose, Unilever, Itaú Bank, Natura, Mizuno, PepsiCo and Pepsi, for which he created the 'Ask for More' global campaign with David Beckham and the Manchester United. He has amassed awards at the Clio Awards, D&AD, One Show, Effie Awards, New York Festival, London Festival, Fiap and Cannes Lions Festival where he was also invited as a jury member and as speaker twice.

"In the world of advertising, Alexandre Peralta rocks. When I found out he was the creative behind one of Pepsi's classic Beckham spots I invited his agency to take part in a pitch. After that, I have had the priviledge of briefing him on different campaigns and his approach to any business challenge is simple, based on real insighs and delivered with passion. An awesome professional and a person I continuously call when I need a different perspective. Being creative pays off." -- Carlos Ricardo, HP Head of Marketing Print Americas

Alexandre has written two books: 'Comece em propaganda com uma ideia' (An ideia to start in advertising), which served a means to share his professional experience with students interested in entering the world of advertising; and 'Ideias que espalham' (Ideas that spread), which he co-authored with Adam Morgan (Eat Big Fish), Campanas Brothers (artists) and Heitor Dhalia (Filmaker).