Pete is responsible for the day-to-day management of RPA, a full-service ad agency. He was a pioneer in digital marketing and helped build RPA’s truly holistic service offering. Pete champions RPA’s People First philosophy every day. He has worked on a variety of clients, such as American Honda, Farmers Insurance, Carl’s Jr/Hardee’s, Southwest Airlines, Cedar-Sinai, and apartments.com, plus clients in retail, entertainment, consumer electronics and packaged goods. Pete studied English and Political Science at UCLA and is also the co-president of the Los Angeles ad industry trade association, ThinkLA and sits on boards and committees for the 4As, ANA, Paley Center for Media and the BBB’s National Advertising Review Board.