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2016 D&AD Impact Award Winners

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2016 D&AD Impact - Graphite Pencil - Marketing Campaign
Financial Empowerment

Fuck The Poor

AGENCY: Publicis London
BRAND: The Pilion Trust
CATEGORY: Marketing Campaign
AWARD: Graphite Pencil
ADVERTISER: The Pilion Trust

2016 D&AD Impact - Graphite Pencil - Business Initiative
Industry Evolution

Proud Whopper

AGENCY: DAVID
BRAND: Burger King
CATEGORY: Business Initiative
AWARD: Graphite Pencil
ADVERTISER: Burger King

2016 D&AD Impact - Graphite Pencil - Community / Public Project
Community

Intimate Words

AGENCY: Leo Burnett Mexico
BRAND: Always
CATEGORY: Community / Public Project
AWARD: Graphite Pencil
ADVERTISER: Procter & Gamble

2016 D&AD Impact - Graphite Pencil - Community / Public Project
Health & Wellness

Melanoma Likes Me

AGENCY: GPY&R
BRAND: Melanoma Patients Australia
CATEGORY: Community / Public Project
AWARD: Graphite Pencil
ADVERTISER: Melanoma Patients Australia

2016 D&AD Impact - Graphite Pencil - Marketing Campaign
Environmental Sustainability

Reversible Barcode

AGENCY: Cheil Hong Kong
BRAND: Life Nutrition
CATEGORY: Marketing Campaign
AWARD: Graphite Pencil
ADVERTISER: Life Nutrition

2016 D&AD Impact - Graphite Pencil - Marketing Campaign
Responsible Production & Consumption

Slow Down GPS

AGENCY: Forsman & Bodenfors Göteborg
BRAND: If Insurance
CATEGORY: Marketing Campaign
AWARD: Graphite Pencil
ADVERTISER: If Insurance

2016 D&AD Impact - Graphite Pencil - Marketing Campaign
Financial Empowerment

Race for retirement

AGENCY: Droga5
BRAND: Prudential
CATEGORY: Marketing Campaign
AWARD: Graphite Pencil
ADVERTISER: Prudential Financial, Inc.

2016 D&AD Impact - Graphite Pencil - Business Initiative
Urban Living

OpenRoad Project

AGENCY: Dentsu Inc.
BRAND: I-Road
CATEGORY: Business Initiative
AWARD: Graphite Pencil
ADVERTISER: Toyota Motor Corporation

2016 D&AD Impact - Graphite Pencil - Product
Health & Wellness

The brainBAND project 2

AGENCY: Leo Burnett Sydney
BRAND: Samsung
CATEGORY: Product
AWARD: Graphite Pencil
ADVERTISER: Samsung

2016 D&AD Impact - Graphite Pencil - Product
Industry Evolution

#SugarDetox

AGENCY: Marcel
BRAND: Yaourts Intermarché
CATEGORY: Product
AWARD: Graphite Pencil
ADVERTISER: Intermarché

2016 D&AD Impact - Graphite Pencil - Community / Public Project
Communication & Interaction

Missing Child Lock Screens

AGENCY: Cheil Hong Kong
BRAND: Save the Children
CATEGORY: Community / Public Project
AWARD: Graphite Pencil
ADVERTISER: Save the Children

2016 D&AD Impact - Graphite Pencil - Community / Public Project
Community

Ma place est dans la salle

AGENCY: FRED & FARID
BRAND: Prodiss
CATEGORY: Community / Public Project
AWARD: Graphite Pencil
ADVERTISER: Prodiss

2016 D&AD Impact - Graphite Pencil - Business Initiative
Community

Emergency Network

AGENCY: Saatchi & Saatchi
BRAND: Land Cruiser
CATEGORY: Business Initiative
AWARD: Graphite Pencil
ADVERTISER: Toyota Motor Corporation

2016 D&AD Impact - Graphite Pencil - Community / Public Project
Humanitarian Aid

Emergency Network

AGENCY: Saatchi & Saatchi
BRAND: Land Cruiser
CATEGORY: Community / Public Project
AWARD: Graphite Pencil
ADVERTISER: Toyota Motor Corporation

2016 D&AD Impact - Graphite Pencil - Community / Public Project
Communication & Interaction

Emergency Network

AGENCY: Saatchi & Saatchi
BRAND: Land Cruiser
CATEGORY: Community / Public Project
AWARD: Graphite Pencil
ADVERTISER: Toyota Motor Corporation

2016 D&AD Impact - Graphite Pencil - Community / Public Project
Government Engagement

The Swedish Number (132s)

AGENCY: Ingo
BRAND: The Swedish Tourist Council
CATEGORY: Community / Public Project
AWARD: Graphite Pencil
ADVERTISER: The Swedish Tourist Council

2016 D&AD Impact - Graphite Pencil - Business Initiative
Health & Wellness

Touchable Ink

AGENCY: J. Walter Thompson Bangkok
BRAND: Thai Samsung & The Association of the Blind
CATEGORY: Business Initiative
AWARD: Graphite Pencil
ADVERTISER: Samsung

2016 D&AD Impact - Graphite Pencil - Business Initiative
Education

Touchable Ink

AGENCY: J. Walter Thompson Bangkok
BRAND: Thai Samsung & The Association of the Blind
CATEGORY: Business Initiative
AWARD: Graphite Pencil
ADVERTISER: Samsung

2016 D&AD Impact - Graphite Pencil - Community / Public Project
Education

The lifesaver backpack

AGENCY: J. Walter Thompson Colombia
BRAND: Luki Fruit Snacks
CATEGORY: Community / Public Project
AWARD: Graphite Pencil
ADVERTISER: Luki Fruit Snacks

2016 D&AD Impact - Graphite Pencil - Community / Public Project
Communication & Interaction

Snap Counsellors

AGENCY: TBWA\India
BRAND: LoveDoctor.in
CATEGORY: Community / Public Project
AWARD: Graphite Pencil
ADVERTISER: LoveDoctor.in