2024 MAD STARS Award Winners

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2024 MAD STARS - Gold - Social Insight & Engagement: Brand Storytelling
Social & Influencer Stars (SOLUTION)

No Smiles

AGENCY: TBWA\HAKUHODO
BRAND: McDonald's
CATEGORY: Social Insight & Engagement: Brand Storytelling
AWARD: Gold
ADVERTISER: McDonald's

2024 MAD STARS - Gold - Sectors: Foods
Social & Influencer Stars (SOLUTION)

No Smiles

AGENCY: TBWA\HAKUHODO
BRAND: McDonald's
CATEGORY: Sectors: Foods
AWARD: Gold
ADVERTISER: McDonald's

2024 MAD STARS - Silver - Social Insight & Engagement: Audience Targeting/Engagement Strategies
Social & Influencer Stars (SOLUTION)

The National Sport of Kazakhstan

AGENCY: GForce/Grey
BRAND: Ruh Fighting Championship
CATEGORY: Social Insight & Engagement: Audience Targeting/Engagement Strategies
AWARD: Silver
ADVERTISER: Ruh Fighting Championship

2024 MAD STARS - Silver - Sectors: Drinks (Alcoholic & Non-Alcoholic)
Social & Influencer Stars (SOLUTION)

Unseen Goals (film)

AGENCY: Joystick, FIFCO
BRAND: Imperial
CATEGORY: Sectors: Drinks (Alcoholic & Non-Alcoholic)
AWARD: Silver
ADVERTISER: Imperial Beer

2024 MAD STARS - Bronze - Social Insight & Engagement: Audience Targeting/Engagement Strategies
Social & Influencer Stars (SOLUTION)

My Parent is A Tiktoker

AGENCY: BBDO Bangkok
BRAND: Five Star Chicken
CATEGORY: Social Insight & Engagement: Audience Targeting/Engagement Strategies
AWARD: Bronze
ADVERTISER: CPF Restaurant and Foods Chain Co.,Ltd.

2024 MAD STARS - Bronze - Social Insight & Engagement: Community Building & Management
Social & Influencer Stars (SOLUTION)

The National Sport of Kazakhstan

AGENCY: GForce/Grey
BRAND: Ruh Fighting Championship
CATEGORY: Social Insight & Engagement: Community Building & Management
AWARD: Bronze
ADVERTISER: Ruh Fighting Championship

2024 MAD STARS - Bronze - Social Insight & Engagement: Brand Storytelling
Social & Influencer Stars (SOLUTION)

Still There

AGENCY: VML Singapore
BRAND: Lux
CATEGORY: Social Insight & Engagement: Brand Storytelling
AWARD: Bronze
ADVERTISER: Unilever

2024 MAD STARS - Crystal - Social Insight & Engagement: Brand Storytelling
Social & Influencer Stars (SOLUTION)

Unseen Goals (film)

AGENCY: Joystick, FIFCO
BRAND: Imperial
CATEGORY: Social Insight & Engagement: Brand Storytelling
AWARD: Crystal
ADVERTISER: Imperial Beer

2024 MAD STARS - Crystal - Social Insight & Engagement: Brand Storytelling
Social & Influencer Stars (SOLUTION)

In Her Name

AGENCY: VML Singapore
BRAND: Lux
CATEGORY: Social Insight & Engagement: Brand Storytelling
AWARD: Crystal
ADVERTISER: Unilever

2024 MAD STARS - Crystal - Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
Social & Influencer Stars (SOLUTION)

In Her Name

AGENCY: VML Singapore
BRAND: Lux
CATEGORY: Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
AWARD: Crystal
ADVERTISER: Unilever