2018 MAD STARS Award Winners

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2018 MAD STARS - Grand Prix - Communication Design: Promotional items
Design

Pride jersey

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
CATEGORY: Communication Design: Promotional items
AWARD: Grand Prix
ADVERTISER: AIG Japan

2018 MAD STARS - Grand Prix - Communication Design: Promotional items
Design

PRIDE JERSEY

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
CATEGORY: Communication Design: Promotional items
AWARD: Grand Prix
ADVERTISER: AIG Japan

2018 MAD STARS - Gold  - Practices  & Specialism: Corporate responsibility
PR

Pride jersey

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
CATEGORY: Practices & Specialism: Corporate responsibility
AWARD: Gold
ADVERTISER: AIG Japan

2018 MAD STARS - Gold  - Product  &  Service: Corporate/Institution
Innovation

Pride jersey

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
CATEGORY: Product & Service: Corporate/Institution
AWARD: Gold
ADVERTISER: AIG Japan

2018 MAD STARS - Gold  - Practices  & Specialism: Corporate responsibility
PR

PRIDE JERSEY

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
CATEGORY: Practices & Specialism: Corporate responsibility
AWARD: Gold
ADVERTISER: AIG Japan

2018 MAD STARS - Gold  - Product  &  Service: Corporate/Institution
Innovation

PRIDE JERSEY

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
CATEGORY: Product & Service: Corporate/Institution
AWARD: Gold
ADVERTISER: AIG Japan

2018 MAD STARS - Silver
Diverse Insights

Emergency Collectibles

AGENCY: Dentsu Inc.
BRAND: Kobe Shimbun
AWARD: Silver
ADVERTISER: Kobe Shimbun

2018 MAD STARS - Silver
Education

Emergency Collectibles

AGENCY: Dentsu Inc.
BRAND: Kobe Shimbun
AWARD: Silver
ADVERTISER: Kobe Shimbun

2018 MAD STARS - Silver - Product  &  Service: Corporate/Institution
Design

Emergency Collectibles

AGENCY: Dentsu Inc.
BRAND: Kobe Shimbun
CATEGORY: Product & Service: Corporate/Institution
AWARD: Silver
ADVERTISER: Kobe Shimbun

2018 MAD STARS - Silver  - Film  Craft: Use  of  music
FIlm

Run It

AGENCY: Wieden + Kennedy
BRAND: Nike
CATEGORY: Film Craft: Use of music
AWARD: Silver
ADVERTISER: Nike

2018 MAD STARS - Silver  - Film  Craft: Editing
Film

Run It

AGENCY: Wieden + Kennedy
BRAND: Nike
CATEGORY: Film Craft: Editing
AWARD: Silver
ADVERTISER: Nike

2018 MAD STARS - Silver  - Film  Craft: Direction
Film

Run It

AGENCY: Wieden + Kennedy
BRAND: Nike
CATEGORY: Film Craft: Direction
AWARD: Silver
ADVERTISER: Nike

2018 MAD STARS - Silver - Communication Design: Flyers,  tickets,invitations,postcards,calendars
2018 MAD STARS - Silver - Film  Craft: Sound  design
Film

Nike AIR FORCE 1

AGENCY: Dentsu Inc.
BRAND: Nike AIR FORCE 1
CATEGORY: Film Craft: Sound design
AWARD: Silver
ADVERTISER: Nike

2018 MAD STARS - Silver  - Product  &  Service: Foods
Media

HAHON HOHAHO HIE

AGENCY: Beacon communications k.k.
BRAND: Bacon Potato Pie
CATEGORY: Product & Service: Foods
AWARD: Silver
ADVERTISER: McDonald's

2018 MAD STARS - Silver  - Social  Insight  & Engagement: Audience Targeting  /Engagement Strategies
Social & Influencer

Pride jersey

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
CATEGORY: Social Insight & Engagement: Audience Targeting /Engagement Strategies
AWARD: Silver
ADVERTISER: AIG Japan

2018 MAD STARS - Silver  - Product  &  Service: Corporate/Institution
PR

Pride jersey

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
CATEGORY: Product & Service: Corporate/Institution
AWARD: Silver
ADVERTISER: AIG Japan

2018 MAD STARS - Silver  - Product  &  Service: Corporate/Institution
Social & Influencer

Pride jersey

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
CATEGORY: Product & Service: Corporate/Institution
AWARD: Silver
ADVERTISER: AIG Japan

2018 MAD STARS - Silver
Human Rights

Pride jersey

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
AWARD: Silver
ADVERTISER: AIG Japan

2018 MAD STARS - Silver - Product  &  Service: Corporate/Institution
Design

Pride jersey

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
CATEGORY: Product & Service: Corporate/Institution
AWARD: Silver
ADVERTISER: AIG Japan