2017 MAD STARS Award Winners

MAD STARS

Creative Award

Busan, South Korea

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2017 MAD STARS - Grand Prix - Integrated campaign led by direct

Direct

Meet Graham (155s)

AGENCY: Clemenger BBDO Melbourne
BRAND: Transport Accident Commission
CATEGORY: Integrated campaign led by direct
AWARD: Grand Prix
ADVERTISER: Transport Accident Commission

2017 MAD STARS - Gold - Use of direct marketing: Use of digital in a direct marketing

Direct

Unlimited Stadium

AGENCY: BBH
BRAND: Nike
CATEGORY: Use of direct marketing: Use of digital in a direct marketing
AWARD: Gold
ADVERTISER: Nike

2017 MAD STARS - Gold - Use of direct marketing: Use of digital in a direct marketing

Direct

Glicode

AGENCY: Dentsu Inc.
BRAND: Ezaki Glico
CATEGORY: Use of direct marketing: Use of digital in a direct marketing
AWARD: Gold
ADVERTISER: Ezaki Glico Co., Ltd.

2017 MAD STARS - Silver - Integrated campaign led by direct

Direct

The Annoying Lump

AGENCY: Colenso BBDO Auckland
BRAND: The New Zealand Breast Cancer Foundation
CATEGORY: Integrated campaign led by direct
AWARD: Silver
ADVERTISER: The New Zealand Breast Cancer Foundation

2017 MAD STARS - Silver - Product & Service: Pharmaceutical /Toiletries

Direct

All For That First Hello

AGENCY: J. Walter Thompson Shanghai
BRAND: Elevit
CATEGORY: Product & Service: Pharmaceutical /Toiletries
AWARD: Silver
ADVERTISER: Bayer

2017 MAD STARS - Silver - Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction

Direct

Heat Tech Window Case Study

AGENCY: Cheil Worldwide
BRAND: Uniqlo
CATEGORY: Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction
AWARD: Silver
ADVERTISER: Uniqlo

2017 MAD STARS - Silver - Products & Services: Corporate / Institution

Direct

Touchable Ink

AGENCY: J. Walter Thompson Bangkok
BRAND: Thai Samsung Electronics / Thai Association of The Blind
CATEGORY: Products & Services: Corporate / Institution
AWARD: Silver
ADVERTISER: Samsung

2017 MAD STARS - Silver - Products & Services: Cosmetic / Beauty / Clothing

Direct

Unlimited Stadium

AGENCY: BBH
BRAND: Nike
CATEGORY: Products & Services: Cosmetic / Beauty / Clothing
AWARD: Silver
ADVERTISER: Nike

2017 MAD STARS - Silver - Products & Services: Corporate / Institution

Direct

Made Possible By Melbourne

AGENCY: McCann Melbourne
BRAND: The University Of Melbourne
CATEGORY: Products & Services: Corporate / Institution
AWARD: Silver
ADVERTISER: The University Of Melbourne

2017 MAD STARS - Silver - Integrated campaign led by direct

Direct

Made Possible By Melbourne

AGENCY: McCann Melbourne
BRAND: The University Of Melbourne
CATEGORY: Integrated campaign led by direct
AWARD: Silver
ADVERTISER: The University Of Melbourne

2017 MAD STARS - Silver - Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction

Direct

Made Possible By Melbourne

AGENCY: McCann Melbourne
BRAND: The University Of Melbourne
CATEGORY: Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction
AWARD: Silver
ADVERTISER: The University Of Melbourne

2017 MAD STARS - Silver - Products & Services: Foods

Direct

Glicode

AGENCY: Dentsu Inc.
BRAND: Ezaki Glico
CATEGORY: Products & Services: Foods
AWARD: Silver
ADVERTISER: Ezaki Glico Co., Ltd.

2017 MAD STARS - Silver - Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction

Direct

Green Light Run

AGENCY: Hakuhodo\TBWA\G1
BRAND: Adidas
CATEGORY: Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction
AWARD: Silver
ADVERTISER: TBWA\Hakuhodo

2017 MAD STARS - Silver - Products & Services: Corporate / Institution

Direct

Green Light Run

AGENCY: Hakuhodo\TBWA\G1
BRAND: Adidas
CATEGORY: Products & Services: Corporate / Institution
AWARD: Silver
ADVERTISER: TBWA\Hakuhodo

2017 MAD STARS - Bronze - Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction

Direct

All For That First Hello

AGENCY: J. Walter Thompson Shanghai
BRAND: Elevit
CATEGORY: Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction
AWARD: Bronze
ADVERTISER: Bayer

2017 MAD STARS - Bronze - Use of direct marketing: Use of digital in a direct marketing

Direct

Correcting History

AGENCY: TBWA\Santiago Mangada Puno
BRAND: Campaign Against The Return Of The Marcoses To Malacañang/ Carmma
CATEGORY: Use of direct marketing: Use of digital in a direct marketing
AWARD: Bronze
ADVERTISER: Campaign Against The Return Of The Marcoses To Malacañang/ Carmma

2017 MAD STARS - Bronze - Products & Services: Cosmetic / Beauty / Clothing

Direct

Heat Tech Window Case Study

AGENCY: Cheil Worldwide
BRAND: Uniqlo
CATEGORY: Products & Services: Cosmetic / Beauty / Clothing
AWARD: Bronze
ADVERTISER: Uniqlo

2017 MAD STARS - Bronze - Products & Services: Finance / Services / Entertainment

Direct

YMCA Playnasium

AGENCY: McCann Melbourne
BRAND: YMCA Victoria
CATEGORY: Products & Services: Finance / Services / Entertainment
AWARD: Bronze
ADVERTISER: YMCA

2017 MAD STARS - Bronze - Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction

Direct

YMCA Playnasium

AGENCY: McCann Melbourne
BRAND: YMCA Victoria
CATEGORY: Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction
AWARD: Bronze
ADVERTISER: YMCA

2017 MAD STARS - Bronze - Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction

Direct

The Long-Lasting Uniform

AGENCY: BBDO Bangkok
BRAND: Hygiene
CATEGORY: Use of direct marketing: Ambient media e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction
AWARD: Bronze
ADVERTISER: Hygiene