Book to be read outdoors - "This book you cannot read at home" by MAD STARS 2017
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| Title | This book you cannot read at home |
| Brief | "Invisible". This is what the homeless are to us. Homeless people were invited to contribute poems, articles and plays to a book. It was printed with an ink that only becomes visible in low temperatures. Hence readers were obliged to read it outside. Imagine reading about sleeping in the cold, while actually feeling the cold. The more interesting the text, the longer it takes to read. The colder you are, the more you empathize with the writer. |
| Agency | Walk |
| Campaign | The Invisibles |
| Advertiser | Fundacja Kapucynska |
| Brand | Book to be read outdoors |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |
| More Information | Subscribers Only |
| Art Director | Ka.....na Mard.........ińska Subscribers Only |
| Art Director | Ka....na Zi......ska Subscribers Only |
| Copywriter | Z....nt C...o Subscribers Only |
| Copywriter | Mi....aw Z....nt Subscribers Only |
| Copywriter | M....sz Ł......wski Subscribers Only |
| Copywriter | J...k Hu.....der Subscribers Only |
| Copywriter | M....sz P...ra Subscribers Only |
| Copywriter | T...sz Zi.....ski Subscribers Only |
| Copywriter | J...na Bi.....ka Subscribers Only |
| Copywriter | M....sz G...a Subscribers Only |
| Designer | D...d R...hi Subscribers Only |
| PR | Al.....dra A...an Subscribers Only |
| PR | S...ia S....in Subscribers Only |
| PR | Ka....na Ke....ra Subscribers Only |
| Event | P...r W...lo Subscribers Only |
| Social Media Expert | J...na J�....sik Subscribers Only |
| Print Producer | J...na S...ca Subscribers Only |
| Print Producer | N....ia W...ik Subscribers Only |
| Digital | M...al Sz.....nek Subscribers Only |
| Digital | A....ej Wi.....ski Subscribers Only |
| Digital | P...r Po......ski Subscribers Only |
| Digital | M...al Ko.....ski Subscribers Only |
| Design Client Service | M...a Br.....ska Subscribers Only |
| Managing Director | P...l Mik......ski Subscribers Only |
| Director | A..m Ro.....ski Subscribers Only |
| Graphics | M...al L....ki Subscribers Only |
| Director of Photography (DOP) | E...st Wi.....�ski Subscribers Only |
| DOP Assistant | O...r Ł....ycki Subscribers Only |
| Lighting Director / Lighting | F...p Pi.....icz Subscribers Only |
| Editing Company | M...ek Ko.....ki Subscribers Only |
| Sound | H...rt Sz.....ki Subscribers Only |
| Colorization | T...sz St....iak Subscribers Only |
| Music | D...E M...C Subscribers Only |
| Grip | FA.....IA Subscribers Only |
| Production | A..m Ro.....ski Subscribers Only |
| Production | P....na Mergn..........owska Subscribers Only |