2017 Spikes Asia Award Winners

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2017 Spikes Asia - Grand Prix - PR
PR

Meet Graham (155s)

AGENCY: Clemenger BBDO Melbourne
BRAND: Transport Accident Commission
CATEGORY: PR
AWARD: Grand Prix
ADVERTISER: Transport Accident Commission

2017 Spikes Asia - Gold - Events & Stunts
PR

Meet Graham (155s)

AGENCY: Clemenger BBDO Melbourne
BRAND: Transport Accident Commission
CATEGORY: Events & Stunts
AWARD: Gold
ADVERTISER: Transport Accident Commission

2017 Spikes Asia - Gold - Co-Creation & User Generated Content
PR

Go Balls Out

AGENCY: FCB New Zealand
BRAND: Testicular Cancer NZ
CATEGORY: Co-Creation & User Generated Content
AWARD: Gold
ADVERTISER: Testicular Cancer NZ

2017 Spikes Asia - Gold - Content-led Engagement & Marketing
PR

You've Gotta Have A Team

AGENCY: BMF
BRAND: Football Federation Australia
CATEGORY: Content-led Engagement & Marketing
AWARD: Gold
ADVERTISER: Football Federation Australia

2017 Spikes Asia - Gold - Celebrity Endorsement
PR

Try To Beat Me, I Am UNbeatable

AGENCY: BBDO Pakistan
BRAND: UN Women Pakistan
CATEGORY: Celebrity Endorsement
AWARD: Gold
ADVERTISER: United Nations Women

2017 Spikes Asia - Silver - Public Sector
PR

Meet Graham (155s)

AGENCY: Clemenger BBDO Melbourne
BRAND: Transport Accident Commission
CATEGORY: Public Sector
AWARD: Silver
ADVERTISER: Transport Accident Commission

2017 Spikes Asia - Silver - Charities & Non-profit
PR

Virtual Reality Charity Ride/The Riderless Bike

AGENCY: Havas Sydney
BRAND: Steve Waugh Foundation
CATEGORY: Charities & Non-profit
AWARD: Silver
ADVERTISER: Steve Waugh Foundation

2017 Spikes Asia - Silver - Use of Social in a PR campaign
PR

You've Gotta Have A Team

AGENCY: BMF
BRAND: Football Federation Australia
CATEGORY: Use of Social in a PR campaign
AWARD: Silver
ADVERTISER: Football Federation Australia

2017 Spikes Asia - Silver - Brand Voice & Strategic Storytelling
PR

Shackleton's Return

AGENCY: INNOCEAN
BRAND: Hyundai
CATEGORY: Brand Voice & Strategic Storytelling
AWARD: Silver
ADVERTISER: Hyundai Motor Group

2017 Spikes Asia - Silver - Business Citizenship / Corporate Responsibility & Environmental
2017 Spikes Asia - Silver - Integrated Campaign led by PR
PR

The Bottom 100

AGENCY: Havas Sydney
BRAND: COMBATING GLOBAL POVERTY
CATEGORY: Integrated Campaign led by PR
AWARD: Silver
ADVERTISER: COMBATING GLOBAL POVERTY

2017 Spikes Asia - Silver - Charities & Non-profit
PR

Dead Whale

AGENCY: Dentsu Jayme Syfu
BRAND: Greenpeace Philippines
CATEGORY: Charities & Non-profit
AWARD: Silver
ADVERTISER: Greenpeace

2017 Spikes Asia - Silver - Durable Consumer Goods
PR

Kitchenaid's Pith By Mini

AGENCY: Adhesive Pr
BRAND: KitchenAid
CATEGORY: Durable Consumer Goods
AWARD: Silver
ADVERTISER: Whirlpool Corporation

2017 Spikes Asia - Bronze - Use of Technology
PR

Virtual Reality Charity Ride/The Riderless Bike

AGENCY: Havas Sydney
BRAND: Steve Waugh Foundation
CATEGORY: Use of Technology
AWARD: Bronze
ADVERTISER: Steve Waugh Foundation

2017 Spikes Asia - Bronze - Business Citizenship / Corporate Responsibility & Environmental
PR

Our staff talks about #HoldTight

AGENCY: TBWA\Melbourne
BRAND: ANZ Bank
CATEGORY: Business Citizenship / Corporate Responsibility & Environmental
AWARD: Bronze
ADVERTISER: Australia & New Zealand Banking Group

2017 Spikes Asia - Bronze - Public Affairs & Lobbying
PR

Wardrobe Apartment

AGENCY: BBDO Hong Kong
BRAND: Society for Community Organization
CATEGORY: Public Affairs & Lobbying
AWARD: Bronze
ADVERTISER: Society for Community Organization

2017 Spikes Asia - Bronze - Corporate Communication & Reputation Management
PR

Glicode

AGENCY: Dentsu Inc.
BRAND: Ezaki Glico
CATEGORY: Corporate Communication & Reputation Management
AWARD: Bronze
ADVERTISER: Ezaki Glico Co., Ltd.

2017 Spikes Asia - Bronze - Innovative Use of Social Media
PR

Snaplications

AGENCY: VML (formerly VMLY&R)
BRAND: McDonald's Australia
CATEGORY: Innovative Use of Social Media
AWARD: Bronze
ADVERTISER: McDonald's

2017 Spikes Asia - Bronze - Integrated Campaign led by PR
PR

#ReleaseThePressure (3mn22)

AGENCY: BBDO India
BRAND: Mirinda
CATEGORY: Integrated Campaign led by PR
AWARD: Bronze
ADVERTISER: PepsiCo Inc.

2017 Spikes Asia - Bronze - Content-led Engagement & Marketing
PR

#ReleaseThePressure (3mn22)

AGENCY: BBDO India
BRAND: Mirinda
CATEGORY: Content-led Engagement & Marketing
AWARD: Bronze
ADVERTISER: PepsiCo Inc.