2013 The Intercontinental Advertising Cup (The Cup) / ICAC Award Winners

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Best of Admaking
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2013 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best Use Of Local Culture
Best of Admaking

I Am Mumbai

AGENCY: Taproot Dentsu
BRAND: Mumbai Mirror
CATEGORY: Best Use Of Local Culture
AWARD: Cup Winner
ADVERTISER: Bennett Coleman & Co. Ltd.

2013 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Most Insightful Idea
Best of Admaking

Offroad

AGENCY: BBDO Berlin
BRAND: Smart
CATEGORY: Most Insightful Idea
AWARD: Cup Winner
ADVERTISER: Daimler AG

2013 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best Universal Idea Created In A Local Market
Best of Admaking

Dumb Ways to Die

AGENCY: McCann Melbourne
BRAND: Metro Trains
CATEGORY: Best Universal Idea Created In A Local Market
AWARD: Cup Winner
ADVERTISER: Metro Trains

2013 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best Of Craft For Production
Best of Admaking

Soul

AGENCY: F/Nazca Saatchi & Saatchi Publicidade Ltda.
BRAND: Leica M-Monochrom
CATEGORY: Best Of Craft For Production
AWARD: Cup Winner
ADVERTISER: Leica Camera AG

2013 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best Of Craft
Best of Admaking

Soul

AGENCY: F/Nazca Saatchi & Saatchi Publicidade Ltda.
BRAND: Leica M-Monochrom
CATEGORY: Best Of Craft
AWARD: Cup Winner
ADVERTISER: Leica Camera AG

2013 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best Of Strategy
Best of Admaking

Turn up my voice

AGENCY: Saatchi & Saatchi
BRAND: Coordown
CATEGORY: Best Of Strategy
AWARD: Cup Winner
ADVERTISER: CoorDown

2013 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best Use Of Technology
Best of Admaking

Wifi&Fries

AGENCY: TBWA\España
BRAND: McDonald's
CATEGORY: Best Use Of Technology
AWARD: Cup Winner
ADVERTISER: McDonald's