2012 The Intercontinental Advertising Cup (The Cup) / ICAC Award Winners

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Best of Admaking
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2012 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Most Insightful Idea
Best of Admaking

Blood Relations

AGENCY: BBR Saatchi & Saatchi
BRAND: The Impossible Brief
CATEGORY: Most Insightful Idea
AWARD: Cup Winner
ADVERTISER: The Peres Center for Peace

2012 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Most Insightful Idea
Best of Admaking

Blood Relations

AGENCY: BBR Saatchi & Saatchi
BRAND: The Impossible Brief
CATEGORY: Most Insightful Idea
AWARD: Cup Winner
ADVERTISER: The Peres Center for Peace

2012 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Craft for Production
Best of Admaking

The Bear

AGENCY: BETC Paris
BRAND: Canal +
CATEGORY: Best of Craft for Production
AWARD: Cup Winner
ADVERTISER: Canal+

2012 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Craft
Best of Admaking

All is Not Lost

AGENCY: Hakuhodo
BRAND: Google Chrome
CATEGORY: Best of Craft
AWARD: Cup Winner
ADVERTISER: Google

2012 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Craft
Best of Admaking

All is Not Lost

AGENCY: Hakuhodo
BRAND: Google Chrome
CATEGORY: Best of Craft
AWARD: Cup Winner
ADVERTISER: Google

2012 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Strategy
Best of Admaking

Second Life

AGENCY: Leo Burnett Bucharest
BRAND: Gazeta Sporturilor
CATEGORY: Best of Strategy
AWARD: Cup Winner
ADVERTISER: Jurnalul

2012 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best Universal Idea created in a Local Market
Best of Admaking

Ted Taxis

AGENCY: Ogilvy Argentina
BRAND: TEDx
CATEGORY: Best Universal Idea created in a Local Market
AWARD: Cup Winner
ADVERTISER: TEDx

2012 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best Use of Local Culture
Best of Admaking

Space Tanzaku (Film)

AGENCY: Hakuhodo
BRAND: Serena
CATEGORY: Best Use of Local Culture
AWARD: Cup Winner
ADVERTISER: Jaxa

2012 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best Use of Local Culture
Best of Admaking

Space Tanzaku (Board)

AGENCY: Hakuhodo
BRAND: Serena
CATEGORY: Best Use of Local Culture
AWARD: Cup Winner
ADVERTISER: Jaxa

2012 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best Use of Technology
Best of Admaking

The Invisible Drive

AGENCY: Jung von Matt/Alster
BRAND: Mercedes-Benz
CATEGORY: Best Use of Technology
AWARD: Cup Winner
ADVERTISER: Daimler AG