2010 The Intercontinental Advertising Cup (The Cup) / ICAC Award Winners

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Mattel, Inc.
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2010 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Media / Best of Outdoor
BEST OF MEDIA

Young Boy

AGENCY: Ogilvy Mexico
BRAND: Hot Wheels
CATEGORY: Best of Media / Best of Outdoor
AWARD: Cup Winner
ADVERTISER: Mattel, Inc.

2010 ADC*E, Golden Drum, AdFest, FIAP - Cup Winner - Best of Products & Services / Best of Entertainment, Recreation & Leisure
BEST OF PRODUCTS & SERVICES

Young Boy

AGENCY: Ogilvy Mexico
BRAND: Hot Wheels
CATEGORY: Best of Products & Services / Best of Entertainment, Recreation & Leisure
AWARD: Cup Winner
ADVERTISER: Mattel, Inc.