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2020 The Loeries Award Winners
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- Design: Architecture - Type A
- Design: Creative Use of Paper - Type A
- Design: Design Mixed-Media Campaign - Type B
- Design: Design for Digital - Type B
- Design: Fabric Design - Type A
- Design: General Design - Type A
- Design: General Product Design - Type A
- Design: Identity Programmes - Type B
- Design: Interior Design & Temporary Structures - Type A
- Design: Logos - Type A
- Design: Motion Graphic Design - Type A
- Design: Package Design - Type A
- Design: Posters & Environmental Graphics - Type A
- Design: Typography - Type B
- Design: Writing for Design - Type B
- Digital Communication: Data Driven Campaign - Type A
- Digital Communication: Digital Applications, Games & Interactive Tools - Type A
- Digital Communication: Display Advertising - Type A
- Digital Communication: Mobile Media - Type A
- Digital Communication: Social Media - Type A
- Digital Communication: Use of Technology - Type B
- Digital Communication: Website or Microsite - Type A
- Direction
- Effective Creativity: Effective Creativity - Previous Winner
- Film Craft - Direction
- Film: Best Use of Licenced Music - Type B
- Film: Branded Content Film – Series - Type A
- Film: Branded Content Film – Single - Type A
- Film: Cinematography - Type B
- Film: Direction - Type B
- Film: Music Videos - Type A
- Film: Online Film – above 30s - Type A
- Film: Performance - Type B
- Film: Production Design - Type B
- Film: Special Visual Effects - Type B
- Film: TV & Cinema Commercials – up to 90s - Type A
- Film: TV Trailers & Content Promos - Type A
- Integrated Campaign: Integrated Campaign - Type B
- Live Communications: Live Activations - Type A
- Live Communications: Live Events - Type A
- Live Communications: Sponsorship - Type A
- Media Innovation: Multiple Media Campaign - Type B
- Media Innovation: Single Medium Element - Type B
- Online Film - Above 30s
- Out of Home: Ambient - Type A
- Out of Home: In-Store - Type A
- Out of Home: Outdoor Media - Type A
- Out of Home: Use of Technology
- PR & Media Communication: PR Campaign - Type B
- Performance
- Print Communication: Art Direction - Type B
- Print Communication: Indoor Posters - Type A
- Print Communication: Photography - Type B
- Print Communication: Print Advertising - Type A
- Print Communication: Tactical use of Print - Type A
- Radio & Audio: Branded Content Radio & Audio - Type A
- Radio & Audio: Internet & Mobile Audio Commercials - Type A
- Radio & Audio: Radio Crafts - South African Non-English Performance - Type B
- Radio & Audio: Radio Crafts - South African Non-English Writing - Type B
- Radio & Audio: Radio Station Commercials - Type A
- Radio & Audio: South African Non-English Radio Station Commercials - Type A
- Radio & Audio: Writing - Type B
- Service Design: Service Design - Type A
- Shared Value: Shared Value - Type A
- Student Awards: Design - Architecture, Interior Design & Temporary Structures - Type A
- Student Awards: Design - General Design - Type A
- Student Awards: Design - Logos and Identity Programmes - Type A
- Student Awards: Digital Media - Type A
- Student Awards: Fabric & Paper Design - Type A
- Student Awards: Film - Online Film, Short Film & Music Videos - Type A
- Student Awards: Film - TV, Cinema & Internet Commercials - Type A
- Student Awards: Film Crafts - Type B
- Student Awards: Indoor Posters - Type A
- Student Awards: Instagram Challenge - Type A
- Student Awards: Integrated Campaign
- Student Awards: OOH - Outdoor, In-Store, Transit & Air, Direct, Ambient - Type A
- Student Awards: Package Design - Type A
- Student Awards: Print - Newspaper, Magazine & Tactical - Type A
- Student Awards: Publication Design - Whole or Single Element - Type A
- Student Awards: Student - Motion Graphic Design - Type A
- TV & CInema Commercials - up to 90s
- 2AM, Cape Town
- 4129Grey, Istanbul
- Abnormal, Sandton
- ANVL works, Johannesburg
- BBDO Pakistan, Lahore
- Bigfoot Films, Cairo Governorate
- Blackriver FC, Johannesburg
- Butterfly Films / Cape Town
- canvas ©, Woodstock
- Carat, Cape Town
- Create, Maputo
- Creative Y&R, Nairobi
- DraftLine JHB, Johannesburg
- Duke., Cape Town
- DYDX, Cape Town
- Egg Films, Johannesburg
- FCB South Africa, Johannesburg
- FoxP2, Cape Town
- FP7/DXB - McCann Worldgroup, Dubai
- FP7/RUH, Riyadh
- Futura, Johannesburg
- Geometry Global, Dubai
- Giant Films, Cape Town
- Greenside Design Center College of Design, Randburg
- Grey Johannesburg, Bryanston
- HelloFCB+, Cape Town
- Hoorah, Johannesburg
- Impact BBDO, Beirut
- Impact BBDO, Dubai
- Intrepid Fox, Cape Town
- Jane Says Design, Cape Town
- Joe Public, Bryanston
- Joe Public, Johannesburg
- King James, Cape Town
- Leo Burnett Middle East & North Africa, Dubai
- M&C Saatchi Abel, Cape Town
- M&C Saatchi Abel, Johannesburg
- MakeReign, Cape Town
- MAL Foundation, Cape Town
- MullenLowe MENA, Dubai
- Nelson Mandela University
- OFyt, Johannesburg
- Ogilvy South Africa, Bryanston
- Ogilvy South Africa, Cape Town
- Ogilvy UAE, Dubai
- promise, Bryanston
- Rafineri, Istanbul
- RAPP, Dubai
- Red & Yellow Creative School of Business, Cape Town
- Red & Yellow Creative School of Bussiness, Cape Town
- Regency Global, Cape Town
- Rocketfuel, Cape Town
- Saatchi & Saatchi Cape Town
- Saatchi & Saatchi Dubai
- Science & Sunshine, Dubai
- So Interactive, Sandton
- Stellenbosch Academy of Design and Photography
- Studio Leelynch, Cape Town
- Switch Brand SA, Cape Town
- TBWA\Hunt\Lascaris Durban
- TBWA\Hunt\Lascaris Johannesburg
- TBWA\RAAD, Beirut
- TBWA\RAAD, Dubai
- The Classic Partnership Advertising, Dubai
- The Odd Number, Sandton
- The Open Window
- University of Johannesburg
- Vega School
- Vega, Johannesburg
- VML (Wunderman Thompson), Dubai
- VMLY&R Johannesburg, Sandton
- Wicked Pixels, Cape Town
- Wunderman Thompson, Johannesburg
- Xfacta, Sandton
- 1st for Women Insurance
- AB Inbev
- ABInbev / Grupo Modelo
- Al Saiyid Gun Society
- Almosafer
- Amnesty International
- An-Nahar
- Anheuser-Busch Companies, Inc.
- Apartheid Museum
- Apsara Pearl
- Assupol
- Audi
- AvtoVAZ
- BBC Studios
- BOS Ice Tea
- Babyshop
- Beatnik
- Bose Corporation
- Brand Council
- Brand South Africa
- Burger King
- CANSA
- Carling Brewery
- Chicken Licken
- City Centre
- Coca-Cola Company
- Craft Homes
- Crown Paints
- DStv
- Datsun
- Debonairs Pizza
- Diageo
- Donner Sang Compter (DSC)
- Emirates NBD
- Etisalat
- Fedgroup
- FiftyFifty
- First Base Pizza
- Flexi Suite
- Groupe MTN
- Hasbro
- Hollard Life Assurance Company
- Hype Magazine
- I Love Coffee Group
- IKEA
- Johannesburg Ballet Company
- Johannesburg Pride
- KFC Corporation
- Landmark Group
- Lebanese Ministry Of Environment
- Loto Libanais
- Lulasclan
- LÖSEV
- M-Net
- MCG&CO
- MTN
- Mahindra & Mahindra
- MakeReign
- Massmart Holdings
- MasterCard International
- Medcare
- Molo Mhlaba Schools
- Motley Crew CrossFit
- N/A
- N/A, 0
- Nahana Communications Group
- Nando's
- National Geographic Society
- Nedbank
- Nestlé
- Netflix, Inc.
- Nike
- Nissan Motor Corp.
- None
- Novomed
- Nude Foods
- On Running
- Patoranking
- People Opposing Women Abuse
- Pineapple insurance
- Population Services International
- Procter & Gamble
- Proof
- Rand Merchant Bank
- Rape Crisis Centre
- Redemption Rum
- Rosemary Hill
- Sanlam
- Savanna Cider
- Shoprite Checkers
- ShowMax
- Snickers
- South African Banking Risk Information Centre (SABRIC)
- Spaza Store
- Sports 4ever
- SportsHosts
- Standard Bank of South Africa
- Ster-Kinekor
- TOPS at SPAR
- The Funda Project
- ThreeDots
- TikTok
- Tohum Autism Foundation
- Toya Delazy
- Toyota Motor Corporation
- UN Women (GICC)
- Unilever
- Volkswagen
- WH Smith
- WWF
- Water Access Rwanda
- Wesgro
- Yes 4 Youth
- 1st for Women Insurance
- 46664/Coca-Cola
- Al Saiyid Gun Society
- Almosafer
- Amnesty International
- An-Nahar
- Apartheid Museum
- Aprsara Pearl
- Apsara Pearl
- Assupol
- Audi A1
- BBC Earth
- BOS Ice Tea
- Babyshop
- Beatnik
- Bose
- Brand Council
- Brand South Africa
- Burger King
- CANSA
- CYK
- Cadbury
- Carling Black Label
- Castle Lite
- Channel O
- Chicken Licken
- City Centre
- Corona
- Craft Homes
- Crown Paints
- DSC
- Datsun
- Debonairs Pizza
- Emirates NBD
- Etisalat
- Fedgroup
- Fifty Fifty Lebanon
- First Base Pizza
- Flexi Suite
- Gillette
- Greenhouse Cafe
- Guinness
- Head & Shoulders
- Hollard
- Hype Magazine & Tears Foundation
- I Love Coffee
- IKEA
- INUMA
- Impala Beer
- Jenga
- Joburg Ballet
- Johannesburg Pride
- KFC
- Lada
- Lebanese Ministry Of Environment
- Loto Libanais
- Lovers Plus Lube
- Lulasclan
- LÖSEV
- MCG&CO
- MTN
- MTN South Africa
- Mahindra
- MakeReign
- Massdiscounters
- MasterCard
- Medcare
- Molo Mhlaba Schools
- Motley Crew
- MultiChoice DStv
- N/A
- Nahana Communications Group
- Nando's
- National Geographic Kids
- Nedbank
- Nestlé
- Nike
- Nissan
- Novomed
- Nude Foods
- Omo
- On
- Patoranking
- People Opposing Women Abuse
- Pineapple
- Proof
- Rand Merchant Bank
- Rape Crisis
- Redemption Rum
- SABRIC
- Sanlam
- Savanna Cider
- Showmax
- Snickers
- Spaza
- Sports 4ever
- SportsHosts
- Standard Bank
- Ster-Kinekor
- Stranger Things
- TOPS at SPAR
- The Funda Project
- ThreeDots
- TikTok
- Tohum Autism Foundation
- Toya Delazy
- Toyota Corolla
- UN Women Pakistan
- Volkswagen
- Volkswagen T-Cross
- WHSmith
- WWF
- Wesgro
- Yes 4 Youth
- Zulzi
- none
- #CreateForGood
- #SaveOurFace
- #SignTheSmileOff
- 'n Bietjie meer professioneel
- 16 Days of Light
- 5.11% Interest
- A Drinking & Driving Aftertaste
- A little more space
- A Solution For The Future
- A Story of Courage
- A Tribe Called Gold
- Ackee
- African Gold
- Aftertaste
- Al Umobuwah
- As far as we go
- Astronomical Sales
- Autism School on Minecraft
- Avo, The Super App
- Axel
- Azania Textile Design
- Be the hero of their story
- Beatnik logo sequence
- Big Messes
- BLAME NO MORE
- Blood Unity
- Brand Council: Identity Programme
- Bridal Uniform
- Buy With Your Time
- Caster Semenya: Birthplace of Dreams
- Challenge Accepted
- Channel O Rebrand
- Cheat Codes
- Checkers Sixty60 60 Minute Grocery Delivery Service
- Close The Gap
- Cold Tracker
- Commemorating The Youth Of 1976
- Corolla Reverse
- Corona Street Surfers Film
- CV Suit Collection
- CYK
- Damon
- Dandruff makes you look stupid
- Deaf Radio
- Dear Neighbor
- Decolonise Autocorrect
- Design for the New Normal
- Disclaimer Ads
- Divan se Avonture
- Don't Fear the Finger
- Dream Number
- Dreaming of One Day Podcast
- Drinking Games
- Even the mightiest fall
- Everyone’s talking about it
- Explainer Video: Death Explained
- Eyebrows on Fleek
- Fatima and Shirley
- Fatima and Shirley
- Fearless Youth
- Fedgroup Impact Farming
- Feel the Heat
- Forgotten Names
- Freedom Unlimited
- Friday the 13th
- Funani
- Gcwalisa
- Glow Up
- Goddess
- Golden Treatment
- Google Street Fashion Show
- Greenhouse Cafe
- Guinness Goal Challenge
- Headless Man
- Hey Phil
- Hidden Allergy
- Hollard InstaStory Books
- Honouring Caster
- How Far
- How She Feels
- How to Piss Off a Graphic Designer
- Hunger Insurance
- IKEA - The Book That Will Change Your Life
- In Rehearsal for Unbound
- Infectious Art
- Insurance with a snap
- Introducing MakeReign on the global stage
- Inuma Mini-Grids
- It's Complicated
- Jewish Comedy, Jewish Sci-Fi
- Joker
- Kasi Sensei
- KFC Boet Fighter
- Kings & Queens
- Kiss
- Let's Go Together
- Losev - change the end
- Lucky Or Not
- Man Up Reach Out
- Mielie
- miNIMal
- MishMash
- MoloMaakMal
- Mom
- MOMO Dramas
- Motley Crew brand identity
- Nahana
- Naharouki
- Nando's Loadshedding
- Nestle Nutrition Cart
- New Flag
- Nissan Unstuck Poster
- No Longer Popping
- Noise-O-Meter
- Nozizwe
- Nude Your Food
- Objects Not People
- Open Fire
- PopUp Books
- Pride
- Prince Snow and the Seven Nymphs
- Project Blue Book
- Proof
- Read In Black And White
- Responding with Resilience
- Rosettenville, the original home of Nando’s
- RSA
- Second Closest To Nature
- Secrets
- Secure Your Account
- Shirley & Fatima
- Signing Cups
- Small Rolls. Big Roles
- Some things shouldn’t be shared
- Standard Bank Wallet Wise
- Storynook
- Superfrau
- Survivor
- Suzie, do you copy?
- Switch TV
- Thank you Russia
- The Chase
- The Clarity of Hindsight
- The Coldlock Pack
- The Crate Converter
- The evolution of humanity’s appearance
- The Funda Project
- The Hungry Poet
- The KFC Buckarapa
- The LITASA Hunt
- The New National Anthem Edition
- The Official MTN Bozza of the Springboks
- The Omo Tag
- The Phonetic Can
- The Rape Page
- The Thin Line Between Pain and Pleasure
- There will be No Monuments Here
- ThreeDots
- Touareg Sabbatical
- UpDate - The Dating Butler
- Upgrade to the new A1
- Water Proof
- Wear it so they don’t have to
- Who Influenced Who?
- Whole New World
- Wrong Place
- You can make it
- Zoo Buddies
- Ambient
- Applications
- Branded Book
- Branded Content
- Case Study
- Cinema
- Collectible Design
- Corporate/Brand Identity
- Digital
- Digital Billboard/Poster
- Digital Installation
- Image Management
- Integrated Media/360 Activation
- Interactive Kiosk
- Interactive Outdoor Experience
- Logotype
- Magazine
- Mobile Advertising
- Movie Trailer
- Music Video
- Newspaper
- Other Animation
- Outdoor/Out of Home
- Packaging Design
- Packaging, Branding & Design
- Poster
- Product Design/Development
- Public Relations
- Radio
- Social Media
- Television
- Television & Cinema
- Web Film
- Web Site
Lucky Or Not
AGENCY:
Impact BBDO
BRAND:
Etisalat
CATEGORY:
Film: TV & Cinema Commercials – up to 90s - Type A
AWARD:
Bronze
ADVERTISER: Etisalat