2024 CRESTA Award Winners

CRESTA

Creative Award

London, United Kingdom

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2024 Creative Standards International - Gold - Healthcare Campaign

HEALTHCARE

ProtecTasbih. The World's First Sanitizing Prayer Beads

AGENCY: Leo Burnett Jeddah
BRAND: Saudia
CATEGORY: Healthcare Campaign
AWARD: Gold
ADVERTISER: Saudia Airlines

2024 Creative Standards International - Gold - Creative Strategy

CREATIVE STRATEGY

ProtecTasbih. The World's First Sanitizing Prayer Beads

AGENCY: Leo Burnett Jeddah
BRAND: Saudia
CATEGORY: Creative Strategy
AWARD: Gold
ADVERTISER: Saudia Airlines

2024 Creative Standards International - Gold - Campaign entry

SOCIAL IMPACT

ProtecTasbih. The World's First Sanitizing Prayer Beads

AGENCY: Leo Burnett Jeddah
BRAND: Saudia
CATEGORY: Campaign entry
AWARD: Gold
ADVERTISER: Saudia Airlines

BRAND PURPOSE

ProtecTasbih. The World's First Sanitizing Prayer Beads

AGENCY: Leo Burnett Jeddah
BRAND: Saudia
CATEGORY: Brand Purpose
AWARD: Gold
ADVERTISER: Saudia Airlines

2024 Creative Standards International - Silver - The 'Wish we’d thought of that' Award

THE 'WISH WE’D THOUGHT OF THAT' AWARD

ProtecTasbih. The World's First Sanitizing Prayer Beads

AGENCY: Leo Burnett Jeddah
BRAND: Saudia
CATEGORY: The 'Wish we’d thought of that' Award
AWARD: Silver
ADVERTISER: Saudia Airlines

2024 Creative Standards International - Silver - Ambient

AMBIENT & EXPERIENTIAL

ProtecTasbih. The World's First Sanitizing Prayer Beads

AGENCY: Leo Burnett Jeddah
BRAND: Saudia
CATEGORY: Ambient
AWARD: Silver
ADVERTISER: Saudia Airlines

2024 Creative Standards International - Bronze - Integrated Campaign

INTEGRATED CAMPAIGN

ProtecTasbih. The World's First Sanitizing Prayer Beads

AGENCY: Leo Burnett Jeddah
BRAND: Saudia
CATEGORY: Integrated Campaign
AWARD: Bronze
ADVERTISER: Saudia Airlines

2024 Creative Standards International - Bronze - The Creative Effectiveness Award

THE CREATIVE EFFECTIVENESS AWARD

ProtecTasbih. The World's First Sanitizing Prayer Beads

AGENCY: Leo Burnett Jeddah
BRAND: Saudia
CATEGORY: The Creative Effectiveness Award
AWARD: Bronze
ADVERTISER: Saudia Airlines

2024 Creative Standards International - Bronze - Experiential

AMBIENT & EXPERIENTIAL

ProtecTasbih. The World's First Sanitizing Prayer Beads

AGENCY: Leo Burnett Jeddah
BRAND: Saudia
CATEGORY: Experiential
AWARD: Bronze
ADVERTISER: Saudia Airlines

2024 Creative Standards International - Bronze - The #OMG Award

THE #OMG AWARD

ProtecTasbih. The World's First Sanitizing Prayer Beads

AGENCY: Leo Burnett Jeddah
BRAND: Saudia
CATEGORY: The #OMG Award
AWARD: Bronze
ADVERTISER: Saudia Airlines

DESIGN

ProtecTasbih. The World's First Sanitizing Prayer Beads

AGENCY: Leo Burnett Jeddah
BRAND: Saudia
CATEGORY: Brand transformation
AWARD: Bronze
ADVERTISER: Saudia Airlines

2024 Creative Standards International - Bronze - Public Awareness

HEALTHCARE

ProtecTasbih. The World's First Sanitizing Prayer Beads

AGENCY: Leo Burnett Jeddah
BRAND: Saudia
CATEGORY: Public Awareness
AWARD: Bronze
ADVERTISER: Saudia Airlines

2024 Creative Standards International - Bronze - Online video ads

DIGITAL

Rihla (Journey)

AGENCY: Leo Burnett Jeddah
BRAND: SAUDIA Airlines
CATEGORY: Online video ads
AWARD: Bronze
ADVERTISER: Saudia Airlines