2023 Cannes Lions International Festival of Creativity Award Winners

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2023 Cannes Lions International Festival of Creativity - Grand Prix - Sponsorship & Brand Partnership
Brand Experience & Activation

FIFA 23 x TED LASSO

AGENCY: TBWA\Media Arts Lab
BRAND: Apple TV+ x FIFA 23
CATEGORY: Sponsorship & Brand Partnership
AWARD: Grand Prix
ADVERTISER: EA SPORTS & APPLE

2023 Cannes Lions International Festival of Creativity - Gold Lion - Healthcare
Brand Experience & Activation

See My Skin

AGENCY: Edelman Worldwide
BRAND: VASELINE
CATEGORY: Healthcare
AWARD: Gold Lion
ADVERTISER: VASELINE

2023 Cannes Lions International Festival of Creativity - Gold Lion - Tech-led Brand Experience
Brand Experience & Activation

The Closer

AGENCY: Publicis Italy
BRAND: HEINEKEN
CATEGORY: Tech-led Brand Experience
AWARD: Gold Lion
ADVERTISER: HEINEKEN

2023 Cannes Lions International Festival of Creativity - Gold Lion - Sponsorship & Brand Partnership
Brand Experience & Activation

The last photo

AGENCY: adam&eveDDB
BRAND: ITV X CALM
CATEGORY: Sponsorship & Brand Partnership
AWARD: Gold Lion
ADVERTISER: ITV X CALM

2023 Cannes Lions International Festival of Creativity - Gold Lion - Use of Mobile & Devices
Brand Experience & Activation

Knock Knock (Film)

AGENCY: Cheil Worldwide
BRAND: KOREAN NATIONAL POLICE AGENCY
CATEGORY: Use of Mobile & Devices
AWARD: Gold Lion
ADVERTISER: KOREAN NATIONAL POLICE AGENCY

2023 Cannes Lions International Festival of Creativity - Gold Lion - Launch / Re-launch
Brand Experience & Activation

Airtel 175 Replayed

AGENCY: Leo Burnett India
BRAND: AIRTEL
CATEGORY: Launch / Re-launch
AWARD: Gold Lion
ADVERTISER: AIRTEL

2023 Cannes Lions International Festival of Creativity - Gold Lion - Cultural Insight
Brand Experience & Activation

ADLaM

AGENCY: McCann New York
BRAND: MICROSOFT
CATEGORY: Cultural Insight
AWARD: Gold Lion
ADVERTISER: MICROSOFT

2023 Cannes Lions International Festival of Creativity - Gold Lion - Cross-platform Digital Experience
Brand Experience & Activation

Missing Matoaka

AGENCY: BBDO Canada
BRAND: MUSKRAT MAGAZINE
CATEGORY: Cross-platform Digital Experience
AWARD: Gold Lion
ADVERTISER: MUSKRAT MAGAZINE

2023 Cannes Lions International Festival of Creativity - Gold Lion - Cultural Insight
Brand Experience & Activation

Heaven Fish

AGENCY: Ogilvy
BRAND: REGAL SPRING
CATEGORY: Cultural Insight
AWARD: Gold Lion
ADVERTISER: REGAL SPRING

2023 Cannes Lions International Festival of Creativity - Gold Lion - Use of Mobile & Devices
Brand Experience & Activation

World Cup Delivery

AGENCY: Gut
BRAND: PEDIDOS YA
CATEGORY: Use of Mobile & Devices
AWARD: Gold Lion
ADVERTISER: PEDIDOS YA

2023 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Brand Experience & Activation

Certified Care Raid

AGENCY: Energy BBDO
BRAND: RAID
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: RAID

2023 Cannes Lions International Festival of Creativity - Silver Lion - Corporate Purpose & Social Responsibility
Brand Experience & Activation

See My Skin

AGENCY: Edelman Worldwide
BRAND: VASELINE
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver Lion
ADVERTISER: VASELINE

2023 Cannes Lions International Festival of Creativity - Silver Lion - Cultural Insight
Brand Experience & Activation

Portuguese (Re)constitution Board

AGENCY: FCB Lisbon
BRAND: PENGUIN RANDOM HOUSE
CATEGORY: Cultural Insight
AWARD: Silver Lion
ADVERTISER: PENGUIN RANDOM HOUSE

2023 Cannes Lions International Festival of Creativity - Silver Lion - Corporate Purpose & Social Responsibility
Brand Experience & Activation

The last photo

AGENCY: adam&eveDDB
BRAND: ITV X CALM
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver Lion
ADVERTISER: ITV X CALM

2023 Cannes Lions International Festival of Creativity - Silver Lion - Sponsorship & Brand Partnership
Brand Experience & Activation

Bundy Mixer

AGENCY: Leo Burnett Sydney
BRAND: BUNDABERG
CATEGORY: Sponsorship & Brand Partnership
AWARD: Silver Lion
ADVERTISER: BUNDABERG

2023 Cannes Lions International Festival of Creativity - Silver Lion - Retail Promotions & Competitions
Brand Experience & Activation

Fries Claims

AGENCY: Leo Burnett
BRAND: MCDONALD'S
CATEGORY: Retail Promotions & Competitions
AWARD: Silver Lion
ADVERTISER: MCDONALD'S

2023 Cannes Lions International Festival of Creativity - Silver Lion - Social Behaviour
Brand Experience & Activation

The Postponed Day

AGENCY: Grey Group Argentina
BRAND: LALCEC
CATEGORY: Social Behaviour
AWARD: Silver Lion
ADVERTISER: LALCEC

2023 Cannes Lions International Festival of Creativity - Silver Lion - Social Behaviour
Brand Experience & Activation

The Postponed Day - Main case

AGENCY: Grey Group Argentina
BRAND: LALCEC
CATEGORY: Social Behaviour
AWARD: Silver Lion
ADVERTISER: LALCEC

2023 Cannes Lions International Festival of Creativity - Silver Lion - Brand-owned Experiences
Brand Experience & Activation

The DiversiTree Project

AGENCY: Energy BBDO
BRAND: CLARITIN
CATEGORY: Brand-owned Experiences
AWARD: Silver Lion
ADVERTISER: CLARITIN

2023 Cannes Lions International Festival of Creativity - Silver Lion - Tech-led Brand Experience
Brand Experience & Activation

Unfear App

AGENCY: Cheil España
BRAND: SAMSUNG SPAIN
CATEGORY: Tech-led Brand Experience
AWARD: Silver Lion
ADVERTISER: SAMSUNG SPAIN