2019 Cannes Lions International Festival of Creativity Award Winners

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Brand Experience & Activation
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2019 Cannes Lions International Festival of Creativity - Grand Prix - Consumer Durables
Brand Experience & Activation

Changing the game

AGENCY: McCann New York
BRAND: XBOX
CATEGORY: Consumer Durables
AWARD: Grand Prix
ADVERTISER: Microsoft XBOX

2019 Cannes Lions International Festival of Creativity - Gold Lion - Use of Mobile
Brand Experience & Activation

StorySign

AGENCY: FCB London
BRAND: Huawei Mobile UK
CATEGORY: Use of Mobile
AWARD: Gold Lion
ADVERTISER: Huawei Technologies Co., Ltd.

2019 Cannes Lions International Festival of Creativity - Gold Lion - Food & Drink
Brand Experience & Activation

Guinness Clear

AGENCY: AMV BBDO
BRAND: Guinness
CATEGORY: Food & Drink
AWARD: Gold Lion
ADVERTISER: Diageo

2019 Cannes Lions International Festival of Creativity - Gold Lion - Consumer Durables
Brand Experience & Activation

ThisAbles

AGENCY: McCann Tel Aviv
BRAND: IKEA
CATEGORY: Consumer Durables
AWARD: Gold Lion
ADVERTISER: IKEA

2019 Cannes Lions International Festival of Creativity - Gold Lion - Use of Website / Microsites
Brand Experience & Activation

The E.V.A. Initiative

AGENCY: Forsman & Bodenfors Göteborg
BRAND: Volvo
CATEGORY: Use of Website / Microsites
AWARD: Gold Lion
ADVERTISER: Volvo

2019 Cannes Lions International Festival of Creativity - Gold Lion - Use of Website / Microsites
Brand Experience & Activation

The E.V.A. Initiative

AGENCY: Forsman & Bodenfors Göteborg
BRAND: Volvo
CATEGORY: Use of Website / Microsites
AWARD: Gold Lion
ADVERTISER: Volvo

2019 Cannes Lions International Festival of Creativity - Gold Lion - Guerilla Marketing & Stunts
Brand Experience & Activation

Paving for Pizza

AGENCY: CP+B
BRAND: Domino's Pizza
CATEGORY: Guerilla Marketing & Stunts
AWARD: Gold Lion
ADVERTISER: Domino's Pizza

2019 Cannes Lions International Festival of Creativity - Gold Lion - Live Brand Experience or Activation
Brand Experience & Activation

Billie Jean King Your Shoes

AGENCY: TBWA\Chiat\Day New York
BRAND: adidas
CATEGORY: Live Brand Experience or Activation
AWARD: Gold Lion
ADVERTISER: adidas

2019 Cannes Lions International Festival of Creativity - Gold Lion - Retail
Brand Experience & Activation

Perussian Prices

AGENCY: Fahrenheit DDB
BRAND: Plaza Vea
CATEGORY: Retail
AWARD: Gold Lion
ADVERTISER: Plaza Vea

2019 Cannes Lions International Festival of Creativity - Gold Lion - Cross-platform Digital Experience
Brand Experience & Activation

People are Places

AGENCY: Monks
BRAND: Aeromexico
CATEGORY: Cross-platform Digital Experience
AWARD: Gold Lion
ADVERTISER: Aeromexico

2019 Cannes Lions International Festival of Creativity - Silver Lion - Sponsorship & Brand Partnership
Brand Experience & Activation

Pride jersey

AGENCY: TBWA\HAKUHODO
BRAND: AIG Japan
CATEGORY: Sponsorship & Brand Partnership
AWARD: Silver Lion
ADVERTISER: AIG Japan

2019 Cannes Lions International Festival of Creativity - Silver Lion - Guerilla Marketing & Stunts
Brand Experience & Activation

Distracted Goalkeeper

AGENCY: Tech and Soul
BRAND: Uber Brazil
CATEGORY: Guerilla Marketing & Stunts
AWARD: Silver Lion
ADVERTISER: Uber

2019 Cannes Lions International Festival of Creativity - Silver Lion - Guerilla Marketing & Stunts
Brand Experience & Activation

The Hidden Flag

AGENCY: LOLA MullenLowe
BRAND: FELGTB
CATEGORY: Guerilla Marketing & Stunts
AWARD: Silver Lion
ADVERTISER: Federación Estatal LGTB

2019 Cannes Lions International Festival of Creativity - Gold Lion - Social Behaviour & Cultural Insight
Brand Experience & Activation

Country Time Legal-Ade

AGENCY: Leo Burnett Chicago
BRAND: Country Time
CATEGORY: Social Behaviour & Cultural Insight
AWARD: Gold Lion
ADVERTISER: KraftHeinz

2019 Cannes Lions International Festival of Creativity - Silver Lion - Food & Drink
Brand Experience & Activation

Country Time Legal-Ade

AGENCY: Leo Burnett Chicago
BRAND: Country Time
CATEGORY: Food & Drink
AWARD: Silver Lion
ADVERTISER: KraftHeinz

2019 Cannes Lions International Festival of Creativity - Silver Lion - Food & Drink
Brand Experience & Activation

Country Time Legal-Ade

AGENCY: Leo Burnett Chicago
BRAND: Country Time
CATEGORY: Food & Drink
AWARD: Silver Lion
ADVERTISER: KraftHeinz

2019 Cannes Lions International Festival of Creativity - Silver Lion - Live Brand Experience or Activation
Brand Experience & Activation

Ubertoys

AGENCY: DDB Paris
BRAND: Uber
CATEGORY: Live Brand Experience or Activation
AWARD: Silver Lion
ADVERTISER: Uber

2019 Cannes Lions International Festival of Creativity - Silver Lion - Corporate Social Responsibility (CSR) / Corporate Image
Brand Experience & Activation

Harmless Guns

AGENCY: TBWA\PARIS
BRAND: Dagoma
CATEGORY: Corporate Social Responsibility (CSR) / Corporate Image
AWARD: Silver Lion
ADVERTISER: Dagoma

2019 Cannes Lions International Festival of Creativity - Silver Lion - Use of Mobile
Brand Experience & Activation

Snelweg Sprookjes 2

AGENCY: Dentsu Creative
BRAND: Volkswagen
CATEGORY: Use of Mobile
AWARD: Silver Lion
ADVERTISER: Volkswagen Group

2019 Cannes Lions International Festival of Creativity - Silver Lion - Automotive
Brand Experience & Activation

Snelweg Sprookjes 3

AGENCY: Dentsu Creative
BRAND: Volkswagen
CATEGORY: Automotive
AWARD: Silver Lion
ADVERTISER: Volkswagen Group