2017 Cannes Lions International Festival of Creativity Award Winners

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2017 Cannes Lions International Festival of Creativity - Grand Prix - Production of Exclusive Artist Content in Partnership with a Brand
2017 Cannes Lions International Festival of Creativity - Gold Lion - Use of Original Composition
Entertainment for Music

We The People

AGENCY: Wieden + Kennedy
BRAND: Nike and Jordan Brand
CATEGORY: Use of Original Composition
AWARD: Gold Lion
ADVERTISER: Nike

2017 Cannes Lions International Festival of Creativity - Gold Lion - Use of Adapted Music
Entertainment for Music

Dream

AGENCY: DDB New York
BRAND: WCFF
CATEGORY: Use of Adapted Music
AWARD: Gold Lion
ADVERTISER: Wildlife Conservation Film Festival

2017 Cannes Lions International Festival of Creativity - Gold Lion - Production of Exclusive Artist Content in Partnership with a Cause
Entertainment for Music

A Love Song written by a murderer

AGENCY: Circus Grey
BRAND: Vida Mujer
CATEGORY: Production of Exclusive Artist Content in Partnership with a Cause
AWARD: Gold Lion
ADVERTISER: VIDA MUJER NGO

2017 Cannes Lions International Festival of Creativity - Gold Lion - Artist as an Ambassador for a Cause
Entertainment for Music

Black M

AGENCY: Ogilvy Paris
BRAND: Sony Music
CATEGORY: Artist as an Ambassador for a Cause
AWARD: Gold Lion
ADVERTISER: Ogilvy & Mather Paris

2017 Cannes Lions International Festival of Creativity - Gold Lion - Excellence in Music Video
Entertainment for Music

Hope Inside the Fire

AGENCY: All Expanded, Brooklyn
BRAND: Foreign Fields
CATEGORY: Excellence in Music Video
AWARD: Gold Lion
ADVERTISER: All Expanded, Brooklyn

2017 Cannes Lions International Festival of Creativity - Silver Lion - Use of Music Streaming Platform or Video Hosting Service
Entertainment for Music

Parkinsounds

AGENCY: Havas São Paulo
BRAND: Teva Neuroscience
CATEGORY: Use of Music Streaming Platform or Video Hosting Service
AWARD: Silver Lion
ADVERTISER: Teva Neuroscience

2017 Cannes Lions International Festival of Creativity - Silver Lion - Use of Original Composition
Entertainment for Music

Break The Routine

AGENCY: J. Walter Thompson London
BRAND: The National Centre for Domestic Violence and Victim Support
CATEGORY: Use of Original Composition
AWARD: Silver Lion
ADVERTISER: The National Centre for Domestic Violence and Victim Support

2017 Cannes Lions International Festival of Creativity - Silver Lion - Excellence in Audience Engagement & Distribution Strategy for Music Content
Entertainment for Music

Official Gorillaz App

AGENCY: B-Reel
BRAND: Gorillaz
CATEGORY: Excellence in Audience Engagement & Distribution Strategy for Music Content
AWARD: Silver Lion
ADVERTISER: Gorillaz

2017 Cannes Lions International Festival of Creativity - Silver Lion - Excellence in Music/Brand Partnership
Entertainment for Music

We The People

AGENCY: Wieden + Kennedy
BRAND: Nike and Jordan Brand
CATEGORY: Excellence in Music/Brand Partnership
AWARD: Silver Lion
ADVERTISER: Nike

2017 Cannes Lions International Festival of Creativity - Silver Lion - Excellence in Music Video
Entertainment for Music

Coldplay - "Up&Up"

AGENCY: Prettybird
BRAND: Coldplay
CATEGORY: Excellence in Music Video
AWARD: Silver Lion
ADVERTISER: Coldplay

2017 Cannes Lions International Festival of Creativity - Silver Lion - Artist as a Brand Ambassador
Entertainment for Music

Buy Back the Block

AGENCY: Fitzco
BRAND: Checker's & Rally's
CATEGORY: Artist as a Brand Ambassador
AWARD: Silver Lion
ADVERTISER: Checker's & Rally's

2017 Cannes Lions International Festival of Creativity - Silver Lion - Excellence in Music Video
Entertainment for Music

Kolshik

AGENCY: Great Guns
BRAND: Leningrad
CATEGORY: Excellence in Music Video
AWARD: Silver Lion
ADVERTISER: Leningrad

2017 Cannes Lions International Festival of Creativity - Silver Lion - Production of Exclusive Artist Content in Partnership with a Brand
2017 Cannes Lions International Festival of Creativity - Silver Lion - Artist as an Ambassador for a Cause
Entertainment for Music

More than 70%

AGENCY: J. Walter Thompson Brazil
BRAND: Instituto Azmina
CATEGORY: Artist as an Ambassador for a Cause
AWARD: Silver Lion
ADVERTISER: JWT Brazil

2017 Cannes Lions International Festival of Creativity - Silver Lion - Use of Music Streaming Platform or Video Hosting Service
Entertainment for Music

Tunemoji

AGENCY: Emoticast, London
BRAND: Emoticast
CATEGORY: Use of Music Streaming Platform or Video Hosting Service
AWARD: Silver Lion
ADVERTISER: Emoticast, London

2017 Cannes Lions International Festival of Creativity - Silver Lion - Artist as an Ambassador for a Cause
Entertainment for Music

More Than 70%

AGENCY: J. Walter Thompson Brazil
BRAND: Instituto Azmina
CATEGORY: Artist as an Ambassador for a Cause
AWARD: Silver Lion
ADVERTISER: JWT Brazil

2017 Cannes Lions International Festival of Creativity - Bronze Lion - Use of Adapted Music
Entertainment for Music

#BusterTheBoxer

AGENCY: adam&eveDDB
BRAND: John Lewis
CATEGORY: Use of Adapted Music
AWARD: Bronze Lion
ADVERTISER: John Lewis

2017 Cannes Lions International Festival of Creativity - Bronze Lion - Production of Exclusive Artist Content in Partnership with a Brand
Entertainment for Music

Summer Wonderland

AGENCY: Host Havas
BRAND: Air New Zealand
CATEGORY: Production of Exclusive Artist Content in Partnership with a Brand
AWARD: Bronze Lion
ADVERTISER: Air New Zealand

2017 Cannes Lions International Festival of Creativity - Bronze Lion - Artist Associated Event or Stunt in Partnership with a Brand
Entertainment for Music

The Maestro

AGENCY: TBWA\NEBOKO
BRAND: McDonald's
CATEGORY: Artist Associated Event or Stunt in Partnership with a Brand
AWARD: Bronze Lion
ADVERTISER: TBWA