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Cannes Lions International Festival of Creativity

Creative Award
London, United Kingdom

2015 Cannes Lions International Festival of Creativity Award Winners

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2015 Cannes Lions International Festival of Creativity - Gold Lion - Use of Social Audience in a Direct Marketing Campaign
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Interception

AGENCY: Grey New York
BRAND: Volvo
CATEGORY: Use of Social Audience in a Direct Marketing Campaign
AWARD: Gold Lion
ADVERTISER: Volvo

2015 Cannes Lions International Festival of Creativity - Gold Lion - Use of Social Audience in a Direct Marketing Campaign
Direct

The Ice Bucket Challenge

BRAND: The ALS Association
CATEGORY: Use of Social Audience in a Direct Marketing Campaign
AWARD: Gold Lion
ADVERTISER: The ALS Association

2015 Cannes Lions International Festival of Creativity - Silver Lion - Use of Social Audience in a Direct Marketing Campaign
Direct

Break the Taboos

AGENCY: LDV United
BRAND: Special Olympics Belgium
CATEGORY: Use of Social Audience in a Direct Marketing Campaign
AWARD: Silver Lion
ADVERTISER: Special Olympics Belgium

2015 Cannes Lions International Festival of Creativity - Silver Lion - Use of Social Audience in a Direct Marketing Campaign
Direct

#LikeAGirl

AGENCY: Leo Burnett Toronto
BRAND: Always
CATEGORY: Use of Social Audience in a Direct Marketing Campaign
AWARD: Silver Lion
ADVERTISER: Procter & Gamble

2015 Cannes Lions International Festival of Creativity - Silver Lion - Use of Social Audience in a Direct Marketing Campaign
Direct

Groceries Not Guns

AGENCY: Grey Canada
BRAND: Moms Demand Action for Gun Sense in America
CATEGORY: Use of Social Audience in a Direct Marketing Campaign
AWARD: Silver Lion
ADVERTISER: Moms Demand Action for Gun Sense in America

2015 Cannes Lions International Festival of Creativity - Silver Lion - Use of Social Audience in a Direct Marketing Campaign
Direct

#HANDSOFF

AGENCY: Marcel
BRAND: Marc Dorcel
CATEGORY: Use of Social Audience in a Direct Marketing Campaign
AWARD: Silver Lion
ADVERTISER: Marc Dorcel

2015 Cannes Lions International Festival of Creativity - Bronze Lion - Use of Social Audience in a Direct Marketing Campaign
Direct

Social Savvy Burglar

AGENCY: Leo Burnett Chicago
BRAND: Allstate Insurance
CATEGORY: Use of Social Audience in a Direct Marketing Campaign
AWARD: Bronze Lion
ADVERTISER: Allstate

2015 Cannes Lions International Festival of Creativity - Silver Lion - Use of Social Audience in a Direct Marketing Campaign

Like a Girl

AGENCY: Leo Burnett Toronto
BRAND: Always
CATEGORY: Use of Social Audience in a Direct Marketing Campaign
AWARD: Silver Lion

2015 Cannes Lions International Festival of Creativity - Silver Lion - Use of Social Audience in a Direct Marketing Campaign

Like A Girl

AGENCY: Leo Burnett Toronto
BRAND: Always
CATEGORY: Use of Social Audience in a Direct Marketing Campaign
AWARD: Silver Lion

2015 Cannes Lions International Festival of Creativity - Gold Lion - Use of Social Audience in a Direct Marketing Campaign

INTERCEPTION

AGENCY: Grey New York
BRAND: Volvo
CATEGORY: Use of Social Audience in a Direct Marketing Campaign
AWARD: Gold Lion