2014 Cannes Lions International Festival of Creativity Award Winners

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2014 Cannes Lions International Festival of Creativity - Grand Prix - Ambient Media: large scale
Direct

The Magic of Flying

AGENCY: OgilvyOne Worldwide London
BRAND: British Airways
CATEGORY: Ambient Media: large scale
AWARD: Grand Prix
ADVERTISER: British Airways

2014 Cannes Lions International Festival of Creativity - Gold Lion - Integrated Campaign Led by Direct Marketing
Direct

We Were There (English)

AGENCY: SID LEE PARIS
BRAND: BNP Paribas
CATEGORY: Integrated Campaign Led by Direct Marketing
AWARD: Gold Lion
ADVERTISER: BNP Paribas

2014 Cannes Lions International Festival of Creativity - Gold Lion - Integrated Campaign Led by Direct Marketing
Direct

We Were There

AGENCY: SID LEE PARIS
BRAND: BNP Paribas
CATEGORY: Integrated Campaign Led by Direct Marketing
AWARD: Gold Lion
ADVERTISER: BNP Paribas

2014 Cannes Lions International Festival of Creativity - Gold Lion - Fast Moving Consumer Goods
Direct

The Last Square

AGENCY: Buzzman
BRAND: Milka
CATEGORY: Fast Moving Consumer Goods
AWARD: Gold Lion
ADVERTISER: Mondelez International

2014 Cannes Lions International Festival of Creativity - Gold Lion - Product Launches
Direct

Almost Identical

AGENCY: Saatchi & Saatchi Argentina
BRAND: Beldent
CATEGORY: Product Launches
AWARD: Gold Lion
ADVERTISER: Beldent

2014 Cannes Lions International Festival of Creativity - Gold Lion - Ambient Media: large scale
Direct

Almost Identical

AGENCY: Saatchi & Saatchi Argentina
BRAND: Beldent
CATEGORY: Ambient Media: large scale
AWARD: Gold Lion
ADVERTISER: Beldent

2014 Cannes Lions International Festival of Creativity - Gold Lion - Ambient Media: small scale
Direct

Sorry, I Spent It On Myself

AGENCY: adam&eveDDB
BRAND: Harvey Nichols
CATEGORY: Ambient Media: small scale
AWARD: Gold Lion
ADVERTISER: Harvey Nichols

2014 Cannes Lions International Festival of Creativity - Gold Lion - Response/Real-Time Activity
Direct

Dear Future Mom (short version)

AGENCY: Saatchi & Saatchi
BRAND: CoorDown
CATEGORY: Response/Real-Time Activity
AWARD: Gold Lion
ADVERTISER: CoorDown

2014 Cannes Lions International Festival of Creativity - Gold Lion - Response/Real-Time Activity
Direct

Dear Future Mom

AGENCY: Saatchi & Saatchi
BRAND: CoorDown
CATEGORY: Response/Real-Time Activity
AWARD: Gold Lion
ADVERTISER: CoorDown

2014 Cannes Lions International Festival of Creativity - Gold Lion - Response/Real-Time Activity
Direct

Dear Future Mom

AGENCY: Saatchi & Saatchi
BRAND: CoorDown
CATEGORY: Response/Real-Time Activity
AWARD: Gold Lion
ADVERTISER: CoorDown

2014 Cannes Lions International Festival of Creativity - Gold Lion - Public Health & Safety, Public Awareness Messages
Direct

Dear Future Mom

AGENCY: Saatchi & Saatchi
BRAND: CoorDown
CATEGORY: Public Health & Safety, Public Awareness Messages
AWARD: Gold Lion
ADVERTISER: CoorDown

2014 Cannes Lions International Festival of Creativity - Gold Lion - Response/Real-Time Activity
Direct

Dear Future Mom

AGENCY: Saatchi & Saatchi
BRAND: CoorDown
CATEGORY: Response/Real-Time Activity
AWARD: Gold Lion
ADVERTISER: CoorDown

2014 Cannes Lions International Festival of Creativity - Gold Lion - Public Health & Safety, Public Awareness Messages
Direct

Dear Future Mom

AGENCY: Saatchi & Saatchi
BRAND: CoorDown
CATEGORY: Public Health & Safety, Public Awareness Messages
AWARD: Gold Lion
ADVERTISER: CoorDown

2014 Cannes Lions International Festival of Creativity - Gold Lion - Response/Real-Time Activity
Direct

Dear Future Mom

AGENCY: Saatchi & Saatchi
BRAND: CoorDown
CATEGORY: Response/Real-Time Activity
AWARD: Gold Lion
ADVERTISER: CoorDown

2014 Cannes Lions International Festival of Creativity - Gold Lion - Public Health & Safety, Public Awareness Messages
Direct

Dear Future Mom

AGENCY: Saatchi & Saatchi
BRAND: CoorDown
CATEGORY: Public Health & Safety, Public Awareness Messages
AWARD: Gold Lion
ADVERTISER: CoorDown

2014 Cannes Lions International Festival of Creativity - Gold Lion - Use of Other Digital Platforms
Direct

Speaking Exchange

AGENCY: FCB Brasil
BRAND: CNA
CATEGORY: Use of Other Digital Platforms
AWARD: Gold Lion
ADVERTISER: CNA

2014 Cannes Lions International Festival of Creativity - Gold Lion - Cars & Automotive Services
Direct

SOUND OF HONDA / AYRTON SENNA 1989

AGENCY: Ad Dentsu Tokyo Inc.
BRAND: Honda
CATEGORY: Cars & Automotive Services
AWARD: Gold Lion
ADVERTISER: Honda Motor Co., Ltd.

2014 Cannes Lions International Festival of Creativity - Gold Lion - Product Launches
Direct

Inglorious Fruits and Vegetables

AGENCY: Marcel
BRAND: Intermarché
CATEGORY: Product Launches
AWARD: Gold Lion
ADVERTISER: Intermarché

2014 Cannes Lions International Festival of Creativity - Gold Lion - Retail & E-Commerce, including Restaurants
2014 Cannes Lions International Festival of Creativity - Gold Lion - Product Launches
Direct

The Inglorious Fruits & Vegetables Case

AGENCY: Marcel
BRAND: Intermarché
CATEGORY: Product Launches
AWARD: Gold Lion
ADVERTISER: Intermarché