Juan Pablo Garcia Interview(s)

What motivates you to be part of the PHNX Jury, and what do you hope to bring to the judging process?

Being a jury member is the best way to stay connected with everything shaping the world—from crises and local heroes to unknown challenger brands and global hits that define culture.

PHNX has always been about celebrating creativity in all its forms. What new perspectives or disciplines do you think deserve more recognition in award shows today?

I believe no discipline is better than another. A great idea can emerge anywhere—from those that challenge tradition to those that push boundaries.

Which countries or regions do you think are leading the creative field right now? And which emerging markets should we look out for?

Regions: Latam and Middle East
Emerging markets: Paraguay, Guatemala and Vietnam

What trends or cultural shifts do you think will define the most impactful creative work this year?

Humor, humor, humor

If you could give one piece of advice to agencies and creatives submitting their work, what would it be?

Don’t overestimate the juries. They’ll do their best, but they don’t know everything. They’ll review each case carefully, but they get tired—so every second counts. They read quickly, but not as fast as you. They speak English, but not always as fluently as you.

Which creative minds are inspiring you the most right now?

Pancho Cassis, Sylvia Panico, Daniel Lobatón