Mohab Ezz Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
Mohab, a film director turned creative director, became fascinated with the challenge of delivering a powerful message, creating a compelling scenario, and selling a product—all within 30 seconds, whether through a TV spot or even an outdoor ad or any kind of media.
What word would you best use to describe your office’s culture? Give us an example
Straight honesty and open communication.
If you were stranded on a desert island and could only use one app., which app would it be?
Crab Translator
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Mohab Ezz:
- 1 OREO whisper fight
- 2 Dominos pizza fencer
- 3 Epuron wind
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
They're good for case studies, 90% of them don't make it to the consumer.
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