| Title | Plastic Heritage |
| Brief | We launch the plastic heritage expedition to prove that plastic pollution is our heritage not only because it’s everywhere on earth, but also because it’s in all of us : in our blood.For example Ari who lives in Jakarta has 75 % of Indonesian blood, 12,5 % of Colombian blood, 12,5 % of Thai blood and 0,00015 of Plastic blood because we found 8mg of plastic in his blood.With the results of hundreds of tests made thanks to a test think to identify this new data point, we proved that that even if we are 8 billion unique individuals with different heritages, we all share a common heritage : Plastic. |
| Agency | Saatchi & Saatchi France |
| Campaign | Plastic Heritage |
| Advertiser | Plastic Odyssey |
| Brand | Plastic Odissey |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Executive Creative Director | P...re Vi.....eix Subscribers Only |
| Creative Director | D...el P...z Subscribers Only |
| Copywriter | C....es Sa.....ri Subscribers Only |
| Artistic Director | J...e G...RD Subscribers Only |
| Planning Director | O....er Ba....ux Subscribers Only |
| Marketing Manager | Fl....ce B....er Subscribers Only |
| Project Manager | M...e F....ia Subscribers Only |
| Project Manager | A....el S....ra Subscribers Only |
| Project Manager | A...�s .e Fr....ny Subscribers Only |
| Project Manager | A....ne Ma.....ni Subscribers Only |
| Executive Creative Director | P...re Vi.....eix Subscribers Only |
| Strategic Planning assistant | Mo....ed F....at Subscribers Only |
| Head of Communications | N...a Ma....ot Subscribers Only |
More Work
SEE ALLPlastic Heritage
- BRAND:
- Plastic Odissey
- AGENCY:
- Saatchi & Saatchi France
Plastic Heritage
- BRAND:
- Plastic Odissey
- AGENCY:
- Saatchi & Saatchi France
Plastic Heritage
- BRAND:
- Plastic Odissey
- AGENCY:
- Saatchi & Saatchi France