Task:
Coca-Cola always been about bringing people together. This summer we are bringing our consumers together around music. Coca-Cola has been integrated into the largest Ukrainian music festivals. But how to effectively promote it?
Idea:
We create – Music limited edition cans. Series of six unique illustration of musicians with hidden brand’s element. Which can collect in different music band for any musical taste of our consumers.
Results:
Transaction’s growth +90% vs previous year. And highest brand love score in region.
Coca-Cola always been about bringing people together. This summer we are bringing our consumers together around music. Coca-Cola has been integrated into the largest Ukrainian music festivals. But how to effectively promote it?
Idea:
We create – Music limited edition cans. Series of six unique illustration of musicians with hidden brand’s element. Which can collect in different music band for any musical taste of our consumers.
Results:
Transaction’s growth +90% vs previous year. And highest brand love score in region.