Victor Antonio Leão São Felipe Interview(s)

I believed it was crucial to be part of the PHNX jury this year because I am passionate about recognizing and celebrating creativity and innovation in advertising and design. With my extensive experience in design and art direction, coupled with a keen interest in technology and new trends, I knew I could bring a unique perspective to the judging panel. I am excited to be a part of this prestigious event and contribute to honoring the best creative work in the industry.

I find the concept of a hybrid jury at PHNX truly refreshing and innovative. By including not just creatives, you are ensuring a diverse range of perspectives and expertise in the judging process. This approach reflects the evolving nature of advertising and the importance of collaboration across different disciplines. I believe this diverse jury composition will lead to more well-rounded evaluations.

The idea of offering free entry is a fantastic initiative. It provides a more inclusive opportunity for a diverse range of creators and agencies to showcase their work without financial barriers frustrating their participation. This approach encourages greater participation and allows for a wider pool of talent to be recognized.

The perfect PHNX Awards winner, in my opinion, would be a creative piece that not only demonstrates exceptional craftsmanship and innovation but also effectively communicates a powerful message or idea. It should be able to captivate and engage the audience, leaving a lasting impact and inspiring others in the industry. Additionally, the ideal winner would embody a perfect balance between creativity, relevance, and effectiveness, showcasing the ability to push boundaries while achieving tangible results for the brand or cause it represents.

At the moment, technology is undeniably having the biggest impact on creative trends. The rapid advancements in technology, particularly in areas such as AI, augmented reality, and data-driven marketing, are reshaping the way creatives approach their work. These tools are opening up new possibilities for experimentation, personalization, and interactivity in advertising and design.

PJ Pereira — Pereira O'Dell
Sérgio Gordilho — Agência África
Jessica Walsh — &Walsh