Shabir shahan Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Being part of a global community of creative judges allows me to witness diverse perspectives and innovative approaches from all over the world. This enriches my understanding of creativity and opens up fresh insights into the evolving landscape of various industries.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Jury is like a big, friendly family reunion where everyone brings something special to the table. With creatives, strategists, clients, and industry folks, we're bonding over our shared love for creativity and innovation.
What do you think of the idea of free entry until the shortlist stage?
Offering free entry until the shortlist stage in the advertising industry is a great idea. It removes financial barriers, making participation more accessible for all creatives and agencies. This fosters diversity and innovation by allowing talent to shine regardless of budget constraints
How would you define the perfect PHNX Awards winner?
Delivers tangible results for the client, and pushes the boundaries of traditional advertising.
What is having the biggest impact on creative trends at the moment?
Artificial intelligence
Who would you nominate as your two or three “creatives of the year”?
To all creatives dedicated to keeping their ideas relevant, no matter the complexity of the brief.
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