Penguin Books - "Portuguese (Re)constitution Board"

FCB Lisbon

FCB Lisbon Lisboa, Portugal

8715

Title	Portuguese (Re)constitution Board
Brief	Penguin Random House wanted a project capable of showing its knowledge and love for the Portuguese culture. Capable of generating engagement with Portuguese readers and awareness through earned media.Instead of making an advertising campaign, we decided to launch a book that addresses the most crucial moment in the country’s democracy.On the Carnation Revolution’s anniversary, Penguin Books offered blue pencils to contemporary artists. Inspired by the blackout poetry technique, they could re-invent the fascist constitution with poems using words selected from the historical document and illustrations covering the remaining ones. A symbol of repression turned into an art manifesto celebrating freedom.
Agency	FCB Lisbon
Campaign	Portuguese (Re)constitution
Advertiser	Penguin Books
Brand	Penguin Books
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Media Type	Case Study
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