Matteo Curcio Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
I am Matteo Curcio, a versatile and seasoned Colorist, Post Production Specialist & Content Producer based in Melbourne, Australia.
What word would you best use to describe your office’s culture? Give us an example
Innovative. My culture thrives on fostering innovation, encouraging team members to explore creative solutions and embrace cutting-edge technologies. An example of this is when we implemented a collaborative project using AI-driven tools to enhance our content creation process, resulting in more efficient workflows and elevated final products.
If you were stranded on a desert island and could only use one app., which app would it be?
If I were stranded on a desert island and could only use one app, it would be Blender. Beyond its capabilities as a versatile 3D modeling and animation software, Blender's robust features would allow me to creatively document my survival journey through visual storytelling. From crafting animated guides on creating tools to visually depicting my experiences, Blender would be my go-to app for both practical and creative survival needs.
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Matteo Curcio:
- 1 Apple's "1984" Commercial: This iconic advertisement directed by Ridley Scott is a masterpiece in storytelling and impact. Its boldness in challenging the status quo and introducing a revolutionary product aligns with my passion for creating content that not only captivates but also leaves a lasting impression.
- 2 Nike's "Just Do It" Campaign (Various): The "Just Do It" campaign by Nike has been a consistent source of inspiration. The various ads under this campaign, featuring athletes overcoming challenges and pushing their limits, perfectly capture the spirit of determination and excellence. Adding these to my portfolio would showcase my appreciation for powerful narratives that resonate universally.
- 3 Coca-Cola's "Share a Coke" Campaign: The "Share a Coke" campaign is a brilliant example of personalized marketing that connects with consumers on a personal level. Incorporating this campaign into my portfolio would highlight my interest in innovative and engaging strategies that create memorable experiences for audiences.
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
Impressive product, excellently executed campaign. However, the music doesn't quite resonate with me; I perceive it as somewhat generic and celebratory. I would have opted for a more intricate and nuanced soundtrack.
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