Kashan Nasir
Ad-man/Creative Director at Personal
Karachi, Pakistan
The creative process began with a manual rendition of the logo, followed by its digital enhancement and the subsequent creation of the corporate stationery. Notably, the unique genesis of this logo involved a tactile approach, where various hues of wet chalk pastels were delicately rubbed onto the palm and captured through photography. This initial image was then meticulously refined using diverse filters and image treatments within Photoshop, culminating in the distinctive logo design we see today.

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