Volvo - "Volvo – Lifesaver"

Ogilvy Social.Lab Netherlands

Ogilvy Social.Lab Netherlands Amsterdam, Netherlands

16608

Title	Volvo – Lifesaver
Brief	We decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation.Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines.
Agency	Ogilvy Social.Lab Netherlands
Campaign	Volvo – Lifesaver
Advertiser	Volvo
Brand	Volvo
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital Installation
Length	103 seconds
Production Company	Sm.....use F...s Subscribers Only
Executive Creative Director	T...a Buy......nay Subscribers Only
Executive Creative Director	M....el J...en Subscribers Only
Creative Team	R..s Qu.....en Subscribers Only
Creative Team	S....an Go.....en Subscribers Only
Creative Director	G..s Sl.....rs Subscribers Only
Creative Director	J...s ..l Subscribers Only
Design Lead	P..l D....er Subscribers Only