| Title | Unlock tragedy: red |
| Brief | Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen.The ad shows the tapping necessary to unlock a cellphone. Each number/image represents one step forward in time, implying that a couple of microseconds on the screen equals to several meters in the road. Although short, that time can prove fatal to anyone or anything in the way, harming any biker, pedestrian, car or pet that one might encounter |
| Agency |
McCann-Erickson Frankfurt
|
| Campaign |
Don't unlock tragedy
|
| Advertiser |
Auto- und Reiseclub Deutschland
|
| Brand |
ARCD
|
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| Date of First Broadcast/Publication |
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| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
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| Executive Creative Director |
D....an B...n Subscribers Only
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| Managing Director |
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| Art Director |
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| Chief Creative Officer |
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| Communications Manager |
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