Margaux Gutmann Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
A threat is planning over creativity nowadays, and it is limited budgets. Joining PHNX awards is a way to pay tribute to all agencies, big or small, for the good work. Awards should be accessible, so that only the best ideas gets rewarded.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Advertising is of course creative, but it wouldn't exist without good strategists and clients that are brave enough to say yes to crazy ideas. I really love to see a good mix of people discussing about good ideas.
What do you think of the idea of free entry until the shortlist stage?
It's a great way to make sure that good ideas can be seen, and helps agencies to see which from their campaign is the most creative.
How would you define the perfect PHNX Awards winner?
Must of course be creative, with high craft, but also connects with people.
What is having the biggest impact on creative trends at the moment?
Right now, AI is everywhere and for sure there's good things to learn from it.
Who would you nominate as your two or three “creatives of the year”?
This is really tough, also because I believe not only in portfolio but in visions.
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