ALL - "The second-hand new jersey"

We Are Social Paris, France

Awards

3736

Brand: ALL
Country: France

Advertiser: ALL - Accor Live Limitless

Title	The second-hand new jersey
Brief	Accor wanted to promote the advantages of its ALL (Accor Live Limitless) loyalty program.To highlight the exceptional privileges offered by ALL, the brand and its agency developed a campaign for the much-awaited launch of the new French soccer team Paris Saint-Germain jersey, to make available the “Holy Grail” of all fans: the new jersey, already worn by the players themselves during a Champions League match.Instead of launching the new jersey in a classical way, Accor ALL has chosen a second-hand platform by partnering exclusively with Vestiaire Collective. An alternative distribution channel, original for such an international launch, and in line with the current zeitgeist. Moreover, a perfect illustration of what an exclusive ALL privilege can represent...
Agency	We Are Social
Campaign	The second-hand new jersey
Advertiser	ALL - Accor Live Limitless
Brand	ALL
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Posted	November 2021
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Managing Director	V....nt Rey........roze Subscribers Only
Creative Director	N....as d....il Subscribers Only
Senior Art Director	P..l G...ge Subscribers Only
Senior Copywriter	S...n R..o Subscribers Only
Group Account Director	V....sa Sa....th Subscribers Only
Consultant	O...ia C....an Subscribers Only
Head of Strategy	Jea.......ste Bo.....is Subscribers Only
Head of Production	C...ile O...et Subscribers Only
Agency TV Producer	An.....le Cl....ie Subscribers Only