ZEISS - "See the extraordinary everywhere"

DENTSU CREATIVE

DENTSU CREATIVE Paris, France

Awards

4989

Brand: ZEISS
Country: France

Advertiser: Zeiss Vision Care

Title	See the extraordinary everywhere
Brief	ZEISS campaigns have always focused on product innovation and eye protection. The brand, known worldwide for its expertise and innovation, can be perceived as a very technical, even distant brand.The film shows the true face of the brand on a worldwide scale, a premium brand with scientific DNA and poetic precision trough a visual and audio sensorial experience.Visual amazement, invitation to look at things differently, to contemplate them, to look at them carefully, the film is edited in a hyper-dynamic way with more than 40 shots over a whole day, from wake-up to bedtime. The direction, all in subjective vision and hearing, immerses into the invisible hero’s eyes and mind. The mosaic of sounds immerses the viewer in the character's emotions while amplifying the concept of the film. The film's sound production required a great deal of research, precision and editing to create a sensory, peaceful and original soundtrack.
Agency	DENTSU CREATIVE
Campaign	See the extraordinary everywhere
Advertiser	Zeiss Vision Care
Brand	ZEISS
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Digital
Length	73 seconds
Sound Design Company	Chez Jean
Executive Creative Director	S�.....ien Z...ni Subscribers Only
Art Director	J...en M...n Subscribers Only
Copywriter	D...en L..t Subscribers Only
Agency Producer	V....rie J...k Subscribers Only
Director	K..e .c M...en Subscribers Only
Production Company	DI....ER Subscribers Only
Production Company Producer	F...a B...el Subscribers Only
Head of Production	Ju....te Ga.....lt Subscribers Only
Post Production	T..n .O Subscribers Only