Bloknot Anapa - "Our Sea"

LLC GRAPE Russia

Awards

2821

This ad is part of the ACT Responsible Collection

Brand: Bloknot Anapa
Country: Russia

Advertiser: Bloknot Anapa

Title	Our Sea
Brief	We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.
Agency	LLC GRAPE
Campaign	Our Sea
Advertiser	Bloknot Anapa
Brand	Bloknot Anapa
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Creative Director	A...m Fi.....ov Subscribers Only
Creative Team	M...t Ar.....ov Subscribers Only
Art Director	Vl....ir L....ov Subscribers Only
Designer	An.....ia As....na Subscribers Only
Designer	F...r N....in Subscribers Only
Designer	I..r S....ov Subscribers Only
Producer	V....ia M....va Subscribers Only
Producer	K...ia Bo.....na Subscribers Only
Motion Designer	A...ey Ge....in Subscribers Only
Motion Designer	E....ia Ma.....va Subscribers Only
Colorist	D...ry Li....ov Subscribers Only