50th Anniversary of the Apollo 11 Mission - "JFK Moonshot"

Digitas Chicago, United States

Awards

7619

Brand: 50th Anniversary of the Apollo 11 Mission
Country: United States

Advertiser: The Museum at the JFK Library

Title	JFK Moonshot
Brief	To celebrate the 50th Anniversary of the Apollo 11 Moon Landing, the JFK Presidential Library and Museum reintroduced a new generation to the man who inspired the mission. A fully synchronized augmented reality event recreated every moment and manoeuvre in real time, exactly 50 years later. During a launch party at the Library a 363-foot, full-scale AR replica of the Saturn V rocket launched at precisely 9:32am on July 16. The entire mission was livestreamed on Twitch. Viewers could even practice their own moon landings with interactive AR games.
Agency	Digitas
Campaign	50th Anniversary of the Apollo 11 Mission
Advertiser	The Museum at the JFK Library
Brand	50th Anniversary of the Apollo 11 Mission
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Interactive Outdoor Experience
Global Chief Creative Officer	S...t D....on Subscribers Only
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