Tough Turban - "Tough Turban"

Zulu Alpha Kilo Toronto, Canada

Awards

15342

Brand: Tough Turban
Country: Canada

Advertiser: Pfaff Harley-Davidson

Title	Tough Turban
Brief	Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.
Agency	Zulu Alpha Kilo
Campaign	Tough Turban
Advertiser	Pfaff Harley-Davidson
Brand	Tough Turban
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Product Design/Development
Length	128 seconds
More Information	Subscribers Only
Agency	Zulu Alpha Kilo
Chief Creative Officer	..k M...eh Subscribers Only
Associate Creative Director / Art Director	..c B..h Subscribers Only
Associate Creative Director/Copywriter	..n Cu....gs Subscribers Only
Design Director	J..f W....ns Subscribers Only
Designer	R...a J...al Subscribers Only
Agency Producer	K....yn B...n Subscribers Only
Agency Producer	L...a Du.....ky Subscribers Only
Account Management Team	M..t S....ta Subscribers Only
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Account Management Team	All......iaz M....do Subscribers Only
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Strategy Team	S....er Ma.....ern Subscribers Only
Advertising Manager	M....ie So.....lle Subscribers Only
Advertising Manager	B....on D....nn Subscribers Only
Product Design	S...ks In.....ion Subscribers Only
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Executive Producer	..m E...s Subscribers Only
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Director	B....ra S....er Subscribers Only
Director of Photography (DOP)	J...s A....rs Subscribers Only
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Online Artist	F...pe Ch....ro Subscribers Only
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