Ved Prakash Yadav Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
I'm a creative problem solver, always trying to find the most interactive and engaging way for a brand to communicate with their audience.
What word would you best use to describe your office’s culture? Give us an example
Life-saver is a word I would associate us, as we're giving a new life to products and brands we work on.
If you were stranded on a desert island and could only use one app., which app would it be?
Definitely, Tinder. Cos' enjoying nature's calmness and beauty with someone special is my idea of turning a shit situation into a hit.
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Ved Prakash Yadav:
- 1 Kuch meetha hojaye - is so close to my heart. Firstly, it connects with the heart of indian audience as we all can relate to it during our dinner time. That's the kind of advertising i'm doing and will continue to do so
- 2 Thanda Matlab Coca Cola - Is epic and bang on to rural india, where people buy things on feeling and for them Thanda means not Pepsi, but Coca cola. The ad is totally dope and brand recall is high.
- 3 Yeh Fevicol ka mazboot jod hai tootega nahi - Again, it's a hard core advertising that exgerate the product's USP in the mind of carpenters. Literally going overboard with the promise, while convincing us to buy that product in market, is one such thing we still learning in advertising.
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
The product is a big move in terms of safety of riders on road, it solves the purpose of reducing distraction and with its suggestions of a better route for a cyclist on-road, makes it a popular App amongst the active riders. The campaign, clearly giving more reasons to the cyclist to ride, safely. It's is a bang-on strategy to gain the trust of the cyclist, while solving a real-world problem.
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