| Title | Football field of opportunities |
| Brief | Problem: Supernovas is a children's football organization that provides free training in villages and small towns in Kazakhstan. Although the project is developing children's football, it is not receiving sufficient funding and attention. The government and ordinary people in Kazakhstan are unaware of it.Idea:To create an installation of 1000 real footballs on a winter rural field to attract the attention of the authorities and people of Kazakhstan to the Supernovas project. To make 1000 balls a visual representation of the limitless possibilities for the advancement of children's football in KazakhstanResults:1,000 footballs are given away+ 10,000 children got the opportunity to play football2 000 000 people reached, without an advertising budget30+ publications by bloggers and in the media+15 applications from coachesSupernovas website has experienced a triple increase in traffic. |
| Agency |
SEED
|
| Campaign |
Football field of opportunities
|
| Advertiser |
Supernovas
|
| Brand |
Supernovas
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Product |
Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Creative Director |
N..l M....ov Subscribers Only
|
| Creative Group Head |
R...ul A...ov Subscribers Only
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| Art Director |
Vl....ir Ch......kov Subscribers Only
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| Art Director |
Vl....ir ..y Subscribers Only
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| Copywriter |
R...n Sha......yev Subscribers Only
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| General Manager |
D....iy V...ov Subscribers Only
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