| Title | The Edible Country |
| Brief | To make Sweden top-of-mind for tourists who love food and nature, the entire country was transformed into a restaurant. Because in Sweden, healthy food is found outdoors. Four Swedish Michelin-starred chefs created a unique menu based on ingredients found in the countryside. The menu and videos explaining how to cook the dishes were available online, while tables with cooking equipment were set up in beautiful locations around the country. Those looking for a Michelin-class food experience could book a table for free on Bookatable.com. Sweden: The Edible Country. |
| Agency | Prime Weber Shandwick |
| Campaign | The Edible Country |
| Advertiser | VisitSweden |
| Brand | Visit Sweden |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Web Film |
| Length | |
| More Information | Subscribers Only |
| Creative Director | P...er L...in Subscribers Only |
| Chief Experience Officer | J...ie Sk.....rn M....na Subscribers Only |
More Work
SEE ALLSpellbound by Sweden
- BRAND:
- Visit Sweden
- AGENCY:
- Prime Weber Shandwick