Assistant Professor of Visual Communication
at
King Salman International University
Sharm El Shiekh, Egypt
Ahmed Ali Moselhi Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
I am honoured to have the annually experience of evaluating diverse-design categories from different countries in ADForum.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
The idea is brilliant for enhancing the criteria of assessment, since we are sharing a wide perspective of design critics.
if we add a 1to5 assesment-rubrics form, which designed on assessment criteria, this will motivate the evaluator to assess within a scope + comments in the feedback page.
if we add a 1to5 assesment-rubrics form, which designed on assessment criteria, this will motivate the evaluator to assess within a scope + comments in the feedback page.
What do you think of the idea of free entry until the shortlist stage?
Free entry will insure having the largest numbers of artists around the world, since the shortlisted levelized to 2 stages: 1.shortlisted 2.pre-final; till winner stage it will be a good idea for commitment and ignition of contest with a good prize
How would you define the perfect PHNX Awards winner?
3 winners for each category: first, second and third.
we need to name it with a creative levels plus PHNX, like "Golden PHNX"
Based on the sponsors the prize could be varied, for example TV commercials the sponsor could be Sony cameras or canon.
we need to name it with a creative levels plus PHNX, like "Golden PHNX"
Based on the sponsors the prize could be varied, for example TV commercials the sponsor could be Sony cameras or canon.
What is having the biggest impact on creative trends at the moment?
AI for creation, and the contrast of conceptual thinkers to imitation manner.
Cross-media & Transmedia as a strategy for content and contextual distribution over media platforms.
Cross-media & Transmedia as a strategy for content and contextual distribution over media platforms.
Who would you nominate as your two or three “creatives of the year”?
No comment
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