Premium car brands are paying fortunes to open flagship stores on luxury shopping streets. For the launch of the new Lexus LBX - a premium car at a not so premium price - we had to think clever to outsmart the competition.To dodge the sky-high rents we build a car showroom that fitted perfectly into a parking space. The Parkable Flagship Store came complete with high end lighting, personal shopping assistants and even free coffee. Over the course of a week, we toured the most luxurious streets in the Netherlands, ‘opening’ premium showrooms - all for the price of a day’s parking.