| Title | Eclipsing the Eclipse |
| Brief | Many young travellers think cruises aren’t for them. But in order to grow, Royal Caribbean International had to find a way of reaching new consumers. The answer was written in the stars. One of the big events of 2017 was the eclipse. So the brand and its agency created the Total Eclipse Cruise. The world’s largest cruise ship sailed into the eclipse’s “path of totality to deliver the ultimate eclipse experience. Its highlight was Bonnie Tyler performing her iconic 80s song “Total Eclipse of the Heart” during the total eclipse of the sun. |
| Agency | Weber Shandwick Worldwide |
| Campaign | Eclipsing the Eclipse |
| Advertiser | Royal Caribbean International |
| Brand | Royal Caribbean Cruises |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Marketing Officer (CMO) | ..m B...a Subscribers Only |
| Advertising Manager | T...y Q..n Subscribers Only |
| Account Executive | St.....ie H...er Subscribers Only |
| Director | J...n Be.....er Subscribers Only |
| Director | St.....ie Sa.....pa Subscribers Only |
| Director | W...r Sh.....ck Subscribers Only |
| Executive Creative Director | A...e D..z Subscribers Only |
| Executive Creative Director | W...r Sh.....ck Subscribers Only |
| Manager | K..e M....an Subscribers Only |
| Manager | W...r Sh.....ck Subscribers Only |
| Senior Associate | C....in M...h Subscribers Only |
| Senior Associate | W...r Sh.....ck Subscribers Only |
| Associate | Vi....ia P...t Subscribers Only |
| Associate | W...r Sh.....ck Subscribers Only |
| Account Director | L...s V....uez Subscribers Only |
| Account Director | F...t M...c Subscribers Only |
| Account Manager | K..i He.....ler Subscribers Only |
| Account Manager | F...t M...c Subscribers Only |