Gleb Burashov
Social Media Strategist at DDB Russia
Moscow, Russia
Title#1917LIVE: The Russian Revolution in Tweets
BriefRepackaging history, #1917LIVE recounted the Russian Revolution in tweets. The narrative pillar was created by journalists and researchers, based on real memoirs, diaries and letters. After one year and more than 7000 tweets, the online story was turned into book. The biggest challenge was shrinking the online content into book format. Adding to the experimental aspect of the project, printed pages, photos, tweets came to life if you scanned a QR code. The book was delivered to influencers, educators, journalists and students, as well as being available for free download at a dedicated website.
Campaign #1917LIVE: The Russian Revolution in Tweets
Advertiser RT
Brand #1917LIVE book

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PostedNovember 2018
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