| Title | The campaign that doesn't exist |
| Brief | When Italy’s Minister of Family and Disability, Lorenzo Fontana, declared that gay families “don’t exist,” his words prompted Netflix to take a stand for the LGBTQI community. The Campaign that Doesn’t Exist is about as invisible as these families. Using images and video footage of some of its most beloved stories, Netflix launched a series of videos and billboards of couples that “don’t exist.” They plastered an entire metro station in content that “doesn’t exist” and they rallied together 250,000 people who “don’t exist” at Milan’s Pride 2018 ౼ making it the city’s largest LGBTQI manifestation in history. |
| Agency | We Are Social |
| Campaign | The campaign that doesn't exist |
| Advertiser | Netflix |
| Brand | Netflix |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Director | Al.....dro Sci.......tti Subscribers Only |
| Creative Director | P...o Go....ez Subscribers Only |
| Creative Director | D....le P...za Subscribers Only |
| Copywriter | S....no Cu.....ta Subscribers Only |
| Copywriter | C....la Va....li Subscribers Only |
| Copywriter | P...a Ca....la Subscribers Only |
| Art Director | A...ea Fu.....li Subscribers Only |
| Art Director | M...o Be.....tti Subscribers Only |
| Art Director | T...sa G...i Subscribers Only |
| Art Director | G...ia .e C....co Subscribers Only |
| Account Manager | Fr.....ca F...er Subscribers Only |
| Account Manager | M....na .e S...vo Subscribers Only |
| Account Manager | Ri....do B....ti Subscribers Only |
| Account Manager | G...ia Ro.....si Subscribers Only |
| Editor | S...na M...ni Subscribers Only |
| Editor | D....le Z....di Subscribers Only |
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