Canada’s Organ & Tissue Donation Community - "The Donated Commercial"

DonerNorth

DonerNorth Toronto, Canada

Awards

1970

This ad is part of the ACT Responsible Collection

Brand: Canada’s Organ & Tissue Donation Community
Country: Canada

Advertiser: Canada’s Organ & Tissue Donation Community

Title	The Donated Commercial
Brief	More than 90% of Canadians support organ and tissue donation but only 32% are registered as organ donors. And with 4,400 Canadians awaiting an organ transplant, we needed to find a way to demonstrate the lost potential in organs left undonated after someone dies.This got us thinking, what else could be recycled and given a new life to get our message across? What about all those dead ads?So rather than tell people that their organs could have a second life, we showed them. We used donated parts from over 40 radio commercials to show potential donors that like these recycled ads, their organs could do so much more.We transcribed hundreds of old commercials to find the right words and phrases to build our message. The process was lengthy and labour intensive, but it created something that both said and showed the benefits of organ donation.
Agency	DonerNorth
Campaign	The Donated Commercial
Advertiser	Canada’s Organ & Tissue Donation Community
Brand	Canada’s Organ & Tissue Donation Community
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Posted	November 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Chief Creative Officer	L...e M...in Subscribers Only
Executive Creative Director	A..m T..r Subscribers Only
Executive Creative Director	R..a Ec.....ey Subscribers Only
Creative Director	J..l M..k Subscribers Only
Copywriter	J..l M..k Subscribers Only
Associate Creative Director	L..n S....ow Subscribers Only
Copywriter	L..n S....ow Subscribers Only
Creative Director	J...in T...o Subscribers Only
Art Director	J...in T...o Subscribers Only
SVP	Je....er D..k Subscribers Only
Integrated Production	Je....er D..k Subscribers Only
Vice President (VP)	J...e R...y Subscribers Only
Integrated Production	J...e R...y Subscribers Only
Audio Editor	..n L...ie Subscribers Only
Producer	..n L...ie Subscribers Only
Audio Editor	D..g G...es Subscribers Only
President	Ca.....ne Ma....in Subscribers Only
Vice President (VP)	O...ia D....ni Subscribers Only
Group Account Director	O...ia D....ni Subscribers Only
Account Supervisor	L...h Mc.....nd Subscribers Only
Account Coordinator	Ki....ly B...on Subscribers Only
Vice President (VP)	C...ie R....nd Subscribers Only
Group Media Director	C...ie R....nd Subscribers Only
Media Director	Sa....ha M...on Subscribers Only
Sound Design Company	Be....ey I... Subscribers Only
Music Creative Director	J...d K....er Subscribers Only
	T...r Y...g Subscribers Only
Executive Producer	T..a M....ke Subscribers Only