For more than 15 years, I have dedicated my career as a copywriter to finding ideas that not only strengthen brands but also connect with audiences. My journey through the advertising industry has led me to explore multiple creative approaches, setting trends and crafting stories that are meant to be remembered.
I have worked in both multinational and independent agencies such as Wunderman (BRM), Young & Rubicam (now VLM), DDB Colombia, Wunderman Thompson (now VLM), and Ogilvy Colombia, where I led creative teams. I also had the opportunity to work at Do Advertainment, an independent agency that taught me the value of agility and creative disruption. Today, as Creative Director at Mood Agencia, a regional digital agency, I continue to drive ideas that challenge the status quo and make an impact across different countries in Latin America.
Being a jury member at the PHNX Awards would be an opportunity to contribute my strategic vision and passion for creativity. I believe in advertising that moves people, transforms perspectives, and sparks meaningful conversations in society. Evaluating ideas with a critical eye and recognizing those that truly make a difference is a challenge I embrace with enthusiasm, knowing it will also help me continue growing in the industry.