FIDH - "#StopThisMovie"

We Are Social Paris, France

7077

Title	#StopThisMovie
Brief	The International Federation of Human Rights released a movie trailer with a single goal: to #StopThisMovie from being made. On the heels of brutal Hollywood films based on real humanitarian crises such as The Last King of Scotland, the organisation compiled real footage of the human rights violations taking place in Burundi, urging the media, social media and the internet to take action against the country’s dictator. After a star-studded world premiere of the trailer in Paris and New York, the federation was invited to argue its case at the UN.
Agency	We Are Social
Campaign	Genocide in Burundi - #StopThisMovie
Advertiser	FIDH
Brand	FIDH
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Chief Creative Officer	Sa....ne Pl.....aud Subscribers Only
Creative Director	T...as G....ot Subscribers Only
Copywriter	Au....lie D...nd Subscribers Only
Art Director	F...en Ga....ul Subscribers Only
Group Account Director	V....nt Rey........roze Subscribers Only
Strategic Planner	F...en G...an Subscribers Only
TV Producer / Art Buyer	C...ile O...et Subscribers Only