| Title | Woody |
| Brief | For young children, getting an X-ray is scary. These posters in the X-ray department waiting area of a children's hospital were designed to make kids feel more comfortable with the process. Real toys based on the film Toy Story were X-rayed for the images. |
| Agency | BBDO Dublin |
| Campaign | X Ray Story |
| Advertiser | Walt Disney |
| Brand | Walt Disney |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Creative Director | D...n C...er Subscribers Only |
| Creative Director | K..k B...on Subscribers Only |
| Copywriter | ..s Ka....gh Subscribers Only |
| Art Director | K..k B...on Subscribers Only |
| Account Director | N...l Re....ds Subscribers Only |
| Account Manager | L...a B..g Subscribers Only |
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