Alexander Schill
Alexander Schill
Global Chief Creative Officer & Partner at Serviceplan Group
Germany
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TitleThe Shortcut Billboards
BriefThe Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected.
Agency
Campaign The Shortcut Billboards
Advertiser BMW
Brand MINI Connected

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Ambient
Production Company Ne....st G..H . ... .G Subscribers Only
Global Chief Creative Officer Al.....er S...ll Subscribers Only
Creative Managing Partner, Germany Ma....as H....ck Subscribers Only
Managing Creative Director Ha.....ter S...er Subscribers Only
Managing Partner Ch.....na A...s Subscribers Only
Account Director Ko.....ze K....ch Subscribers Only
Account Manager Va.....na F...na Subscribers Only
Creative Director Lu....rd H..l Subscribers Only
Copywriter Ko....ia S...ko Subscribers Only
Art Director M....el ..x Subscribers Only
Junior Art Director P...al Pl....nn Subscribers Only
Managing Director E...d P...h Subscribers Only
FFF Producer J...en H..t Subscribers Only
Freelance Producer N....rt H....ng Subscribers Only
Chief Executive Officer (CEO) ..n F...r Subscribers Only
Director S....an T...ar Subscribers Only
Head of Production H...n �...rak Subscribers Only
Production Company I..s .s M...a B...in Subscribers Only
Line Producer K...na Ki.....er Subscribers Only
Production Assistant O..d M....ur Subscribers Only
Production Assistant J....na K..z Subscribers Only

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