A.S. Roma - "Nun se pò spiegà"

We Are Social Milano, Italy

Awards

303

Brand: A.S. Roma
Country: Italy

Advertiser: A.S. Roma

Title	Nun se pò spiegà
Brief	While football clubs are increasingly becoming international brands, AS Roma wants to strengthen the bond with its city and fans. So we asked Romanisti a simple question, "How would you describe the excitement of supporting AS Roma at the Stadio Olimpico?". But no one could put it into words. As they told us, it is something that "Nun Se Pò Spiegà" (namely, “It can't be explained”). We transformed this "undefinition" used by fans into the official line of the 2024/25 season ticket campaign because there is no better way to explain the Romanista “tifo” than to say that, indeed, "Nun Se Pò Spiegà".To depict the chaotic and inexplicable atmosphere of AS Roma supporters at the Stadio Olimpico, in a static medium such as billboards, we opted for portraits of real Giallorossi fans shot with a deliberately "blurred" and dynamic treatment.
Agency	We Are Social
Campaign	Nun se pò spiegà
Advertiser	A.S. Roma
Brand	A.S. Roma
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	60 seconds
Executive Production Director	D....le P...za Subscribers Only
Creative Director	M...ia La....ni Subscribers Only
Art Supervisor	S....no S...o Subscribers Only
Creative Supervisor	A....io M...a Subscribers Only
Editor	Gi....ca F..i Subscribers Only
Account Manager	G....io Lo.....li Subscribers Only
Post Production	D...o S..e Subscribers Only
Director of Photography (DOP)	M...eo ..a Subscribers Only